Language Shoes
Launch-ready global D2C ecommerce platform designed to establish brand credibility and support international expansion.
What We Delivered
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UX Strategy
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UI Design
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WooCommerce Architecture
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Custom Development
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ERP Integration
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Performance Optimisation
Project Brief
Language Shoes engaged Webdigita to design and build a direct-to-consumer ecommerce platform for the launch of their own footwear brand. With deep manufacturing experience but no existing digital presence, the goal was to establish a credible, premium brand online.
The platform needed to support global operations from day one, with India as the primary market and readiness for international expansion across regions such as the Middle East.
The Challenge
As a new consumer-facing brand, the primary challenge was building conversion trust and perceived quality without any existing ecommerce benchmarks. The experience needed to feel premium, scale globally, and integrate cleanly with internal ERP systems, while remaining flexible for future growth.
The Process
We began by aligning on brand intent, positioning, and audience expectations to ensure the experience reflected a mass-premium, affordable luxury product.
UX structure and UI design were developed iteratively, balancing visual refinement with usability and commercial clarity.
Technical architecture and build decisions focused on scalability, performance, and clean integration with internal systems.
- Brand understanding
- UX structure
- UI design
- WooCommerce architecture
- Build
- QA
- Launch
The Build
The platform was built on WordPress and WooCommerce using a heavily customised theme tailored to the brand’s visual language.
Custom product templates and variant handling were implemented to support complex product presentation while maintaining clarity.
Performance optimisation and SEO-ready structure were embedded into the build to support long-term growth.
- Custom theme
- Product templates
- Variant handling
- ERP integration
- Performance tuning
- SEO structure
Behind The Build
Scope
End-to-end design, build, integration, and launch support for a global D2C footwear brand.
- UX strategy
- UI design
- WooCommerce build
- Custom development
- ERP integration
- Performance optimisation
- On-page SEO
Resources
A focused cross-functional team aligned to design quality, technical delivery, and launch readiness.
- UX strategist
- UI designer
- Technical lead
- WooCommerce developer
- Integration specialist
- QA tester
- Project manager
The Results
The launch delivered a polished, premium ecommerce experience that helped establish trust for a new consumer-facing brand and provided a stable foundation for global growth.
Premium feel
Brand perception
Clear journeys
Product discovery
Global ready
Storefront
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