Agency Hunt
Designed a conversion-first agency directory UI for fast discovery, trust and enquiries - built as a reusable template system.
What We Delivered
- Information Architecture
- Conversion-first UX
- UI Design System
- Component Library
- Responsive Templates
- Prototype + UI States
- Dev Handoff Notes
Project Brief
Agency Hunt is a WEBDIGITA Labs UI project to explore proven directory patterns for agencies. The scope focused on information architecture, trust signals, and conversion journeys that help buyers shortlist quickly and enquire with confidence.
We delivered a build-ready UI kit: responsive templates, a reusable component library, and clear handoff notes so the product can scale content and evolve without repeated redesign.
The Challenge
Most agency directories fail because they feel noisy and hard to compare. Buyers struggle to assess credibility, navigate categories, and find a clear next step, which leads to drop-offs instead of enquiries.
The UI needed to balance speed and trust: make browsing effortless, surface the right proof at the right moment, and keep the journey consistent across listings, profiles and mobile.
The Process
We started by mapping buyer intent: what people need to decide, and where directories typically create friction. That shaped the category model, filters, and what "good information" looks like on a profile.
Next, we defined a repeatable component system so every screen stays consistent as the directory grows. This included rules for hierarchy, trust cues, and interaction states across mobile and desktop.
We then prototyped key journeys end-to-end and documented handoff notes so the build team can implement the UI without guesswork.
- Intent mapping
- IA and taxonomy
- Filter logic
- Trust signals
- Component rules
- Prototype walkthrough
The Build
We designed scalable templates for category pages, listing feeds, and agency profile pages, with clear hierarchy and consistent spacing to keep scanning effortless.
Trust was treated as a system: reviews, case studies, capabilities, location and team signals were placed where they support decisions, not where they add clutter.
The final output included responsive states, interaction patterns, and handoff annotations so engineering can ship quickly and extend the UI safely as new content is added.
- Category templates
- Listing cards
- Agency profiles
- Comparison cues
- Enquiry flows
- Mobile-first states
- Handoff specs
Behind The Build
Scope
UI-only design sprint to define directory structure, responsive templates, reusable components and handoff notes for confident implementation.
- Information architecture
- Filter logic
- Listing templates
- Profile templates
- Trust signals
- Responsive states
- Component library
- Handoff annotations
Resources
Senior, small-team delivery focused on decision flows, UI quality and build readiness.
- 1 x Product lead
- 1 x UX designer
- 1 x UI designer
- 1 x Content designer
- 1 x Delivery lead
The Results
Agency Hunt now has a clear browse-to-enquiry journey that helps buyers scan, compare and shortlist without friction. The UI system is consistent across listings and profiles, and the component kit makes future iterations faster and lower risk.
Faster shortlist
Buyer journey
Clearer trust
Credibility cues
Build-ready kit
Dev handoff
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