BrandworX
UI/UX design and dev handoff for a conversion-first brand site - built to communicate value fast and guide visitors to a clear next step.
What We Delivered
- CRO improvements
- Conversion flow optimisation
- Lead funnel optimisation
- Brand identity design
- UI design
- UX research
- Dev handoff notes
Project Brief
BrandworX needed a sharper digital presence that explains the offer quickly, builds trust, and converts interest into enquiries. Our scope focused on UI/UX design only: positioning-led page structure, conversion journeys, and a consistent visual system. We delivered build-ready responsive templates and handoff documentation so development can implement accurately and extend the site without redesigning each new page.
The Challenge
The previous experience made it harder for visitors to understand what BrandworX does, who it helps, and what to do next. Key proof and decision information was not sequenced well, which increased drop-off.
The goal was a calmer, clearer journey: strong messaging hierarchy, consistent trust cues, and a lead funnel that works across desktop and mobile without feeling pushy.
The Process
We mapped the decision path from first visit to enquiry and defined what information is needed at each step. This shaped the page structure, content blocks, and where to place proof.
Next, we translated that structure into wireframes and a UI system with repeatable components, spacing rules, and interaction states to keep the experience consistent as the site scales.
We finalised responsive designs and documented the handoff so build can be implemented with minimal ambiguity.
- Intent and funnel mapping
- Information architecture
- Wireframes and hierarchy
- Trust signal placement
- UI system and components
- Responsive states + handoff
The Build
We designed core templates for key pages and ensured they support fast scanning: clear headings, concise sections, and consistent spacing that keeps the story readable.
Conversion was handled through structure, not gimmicks: a clearer proposition, better sequencing of proof, and CTAs placed where users are ready to act.
The final output included components, states and handoff notes so the build team can implement confidently and extend patterns across the site.
- Responsive page templates
- Design system + components
- Lead funnel journey
- CTA rules and placement
- Trust and proof blocks
- Interaction states
- Dev handoff annotations
Behind The Build
Scope
UI/UX design and handoff focused on a clearer proposition, stronger trust cues, and a smoother path to enquiry.
- UX research inputs
- Information architecture
- Conversion journey mapping
- Wireframes and hierarchy
- Brand identity direction
- UI components and layout rules
- Responsive designs
- Dev handoff notes
Resources
Small senior team focused on clarity, consistency, and build-ready outputs.
- 1 x Product/UX lead
- 1 x UI designer
- 1 x Brand designer
- 1 x Delivery lead
The Results
BrandworX now has a clearer story and a more consistent browse-to-enquiry journey. The UI system improves readability across devices and the handoff pack reduces implementation ambiguity for development.
Clearer proposition
Faster understanding
Stronger trust cues
Better proof flow
Build-ready UI
Cleaner handoff
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