Game7

One of India's Top eSports Platforms. Designed and built a feature-heavy gaming platform - tournaments, clans, squads, player stats, match details and content - delivered on Laravel + Vue.js with AWS infrastructure and performance-first architecture.

What We Delivered

Brand Identity Design
UI Design
UX Research
CMS Architecture
CMS Implementation
Laravel Development
Vue.js Development
Front End Development
Back End Development
AWS Deployment

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Project Brief

Game7 is an online gaming platform built around competitive play and community, spanning tournament discovery and participation, player profiles and stats, clans and squads, match pages, and video/content screens.

We delivered the full product end-to-end: UX/UI design system, Laravel backend, Vue.js frontend, and a scalable AWS setup fronted by Cloudflare. The architecture was built to handle high traffic bursts during events, keep pages fast, and support ongoing feature expansion.

The Challenge

Gaming platforms are both feature-dense and bursty: traffic spikes during tournament drops, match times and announcements. The experience needed to remain fast while serving complex pages (prizes, schedules, squads, leaderboards, profiles and stats).

The challenge was twofold: simplify navigation across many modules, and engineer a scalable backend and caching strategy so performance doesn’t degrade as content and users grow.

The Process

We started by mapping the product into modules and core journeys: browse and join tournaments, create/manage clans, build squads, and track player performance across matches and events. This shaped the information architecture, CTA rules and page templates.

In parallel, we designed the delivery architecture for scale: Laravel services, Vue.js UI, Cloudflare edge caching, and an AWS setup built for burst traffic. We introduced caching layers for read-heavy pages and optimised data flows for dashboards and profiles.

We then built the system incrementally: reusable UI components, consistent patterns across lists and detail screens, and a release cadence that allowed rapid iteration without breaking core flows.

Module and journey mapping
UI system and reusable components
Laravel + Vue.js architecture
Performance and caching plan
AWS deployment + autoscaling
QA, monitoring and iteration

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The Build

We built a modular platform where each section has consistent patterns: tournaments (listing + detail with prizes/schedule/squads/rules), clans (discovery, profiles and management), player profiles (stats, streaks, match history and recent tournaments), and content/video screens.

The frontend was developed in Vue.js with reusable components and predictable state patterns across forms, lists and dashboards. The backend was built in Laravel with clear domain boundaries and data models designed to support fast reads and high-frequency updates.

Infrastructure was set up on AWS with autoscaling, Cloudflare in front for edge performance and protection, and caching (Memcache) to keep read-heavy pages responsive during traffic bursts.

Laravel backend (modules + APIs)
Vue.js frontend (component-driven UI)
Tournament engine and pages
Clans, squads and social features
Player profiles, stats and history
AWS autoscaling + caching
Cloudflare performance layer

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Behind The Build

Scope

Full product delivery: UX/UI, Laravel backend, Vue.js frontend, and AWS infrastructure built for scale, performance and burst traffic.

Product UX, UI system and templates
Vue.js frontend development
Laravel backend development
Tournament, clan, squad modules
Player profiles, stats and history
Admin and operational dashboards
Cloudflare edge + security layer
AWS autoscaling + Memcache

Resources

Cross-functional delivery across product, frontend, backend and cloud infrastructure.

1 x Product/UX lead
1 x UI designer
2 x Laravel developers
1 x Vue.js frontend developer
1 x DevOps/AWS engineer
1 x QA + release support

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The Results

Game7 shipped as a scalable, modular platform with consistent UI patterns across complex screens and an infrastructure setup designed for high-traffic bursts. The system is easier to extend with new tournament formats, clan features and content modules while keeping performance predictable.

Scalable infra

Burst-ready

Faster UI

Clearer actions

Modular build

EBuilt to extend

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