Milwaukee Boot Company
Conversion-focused WooCommerce rebuild improving brand-aligned UI, mobile experience, and site speed for buyers.
What We Delivered
-
UI Refinement -
UI Design
-
UX Optimization
-
WooCommerce Architecture
-
WooCommerce Implementation
-
Conversion Optimization
-
Performance Optimization
Project Brief
Milwaukee Boot Company came to us via a client referral to modernise an outdated ecommerce website. The goal was to raise UI quality and brand alignment, improve user experience, and strengthen performance without changing the existing brand identity.
We rebuilt the storefront on WooCommerce with a conversion-first approach, focusing on clearer journeys across homepage, category, and product pages, while delivering a faster, mobile-first experience for US buyers.
The Challenge
The main risk was brand perception: the old experience did not reflect the quality of the products. We had to modernise the UI and buying flow quickly, keep the existing brand system intact, and deliver improvements under tight timelines without compromising stability at checkout.
The Process
We started with a UI audit to identify where the experience looked dated, where users could get stuck, and what needed to change first to protect brand perception.
We then refined key screens and patterns, set up WooCommerce structure, and applied conversion principles across homepage, category, and product flows.
Under tight timelines, we leaned on heavy QA at the end, fixed edge cases, and iterated until the experience felt clean, fast, and consistent.
- UI audit
- Journey review
- UI refinement
- Woo setup
- CRO pass
- QA
- Iterate
The Build
We rebuilt the site on WordPress and WooCommerce using a heavily customised theme, aligning layouts and components to the existing brand system while improving clarity across key buying pages.
We implemented custom product templates and mobile-first behaviours, then tuned performance with practical optimisations to reduce friction and improve perceived speed across the storefront.
Checkout was streamlined with custom Stripe (US) handling, supported by shipping, tax, and Google Analytics setup to ensure tracking and operational basics were in place.
- WooCommerce setup
- Theme customisation
- Custom PDPs
- Mobile-first UX
- Performance tuning
- Stripe checkout
- Analytics setup
Behind The Build
Scope
End-to-end WooCommerce rebuild to refresh UI and UX, improve speed and mobile behaviour, and simplify checkout while keeping brand identity unchanged.
- UI refinement
- UX optimization
- WooCommerce architecture
- Custom theme development
- Custom product templates
- Performance optimization
- Mobile optimization
- Stripe payment integration
- Shipping and tax
Resources
A lean delivery team covering design, build, QA, and coordination to ship quality under tight timelines without over-engineering.
- 1 x Lead Designer
- 1 x UX Designer
- 1 x Technical Lead
- 1 x WooCommerce Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The Results
The rebuilt storefront delivered a cleaner, more brand-aligned experience with clearer journeys across key pages. The site felt faster and more responsive on mobile, product pages were easier to understand, and checkout steps were simplified to reduce friction for buyers.
Faster UX
Page experience
Clearer PDP
Product clarity
Smoother pay
Checkout flow
Want to build something similar?
Speak with our specialists.
Get clarity on scope, cost and next steps.
Ideal if you’re planning a rebuild, migration, or growth sprint in the next 60–90 days.
