Pushkar Properties
Modern WordPress rebuild to improve buyer journeys and grow organic enquiries, reducing reliance on paid marketing.
What We Delivered
- UX and Information Architecture
- UI Redesign System
- WordPress and CMS Architecture
- Custom WordPress Build
- Lead Capture and Enquiry Flow
- SEO Strategy and On-page SEO
- Technical SEO and Performance
Project Brief
Pushkar Properties is a property developer focused on premium 3 and 4 BHK apartments across prime neighbourhoods. WEBDIGITA rebuilt their website from the ground up, keeping only the existing logo and modernising everything else for discoverability and enquiries.
Delivery used WordPress with Astra Pro as the container, then custom-built templates, components, and page structures to make projects easy to browse, compare, and enquire on - especially on mobile.
The Challenge
The previous site had dated UI, weak information architecture, and no clear conversion journey, so even high-intent visitors struggled to find the right project and take the next step. Content lived across multiple stakeholders, making updates slow and inconsistent. The business relied heavily on paid marketing to generate enquiries.
The Process
We started by mapping how buyers search for premium apartments in Chennai, then defined the shortest enquiry path from every project and location page.
A structured content and approvals workflow helped us collect project details from multiple stakeholders without blocking design and build.
We launched with technical SEO foundations, measurable lead capture, and post-launch iteration based on search queries and enquiry behaviour.
- Discovery
- Buyer journeys
- Content mapping
- UI system
- Build and QA
- SEO launch
The Build
WordPress was rebuilt on Astra Pro as a lightweight container, with custom templates and reusable components for projects, testimonials, and enquiries.
We implemented clear navigation, mobile-first layouts, and conversion-focused page sections so users can review a project, trust the developer, and enquire in one flow.
SEO work covered site structure, internal linking, and on-page optimisation to strengthen discoverability for key neighbourhood and project searches.
- Custom theme build
- Project templates
- Enquiry forms
- Tracking setup
- Speed optimisation
- SEO rollout
Behind The Build
Scope
End-to-end WordPress rebuild on Astra Pro, new information architecture, project templates, lead capture, and SEO foundations to drive qualified enquiries for premium apartments in Chennai.
- UX and IA
- UI design system
- Custom WordPress build
- Project pages
- Lead capture forms
- Technical SEO
- On-page SEO
- Performance hygiene
Resources
Large stakeholder group required structured delivery. WEBDIGITA led design, build, content structuring, and SEO rollout with clear reviews to keep approvals moving.
- 1 x Lead Designer
- 1 x UX Lead
- 1 x WordPress Developer
- 1 x Technical Lead
- 1 x SEO Specialist
- 1 x QA Tester
- 1 x Project Manager
- Client Stakeholders
The Results
Post-launch, organic search became the primary source of sales enquiries. The client reported a 60% reduction in marketing spend as SEO produced consistent inbound demand, averaging around five organic leads per day. The site is easier to update, projects are structured for discoverability, and enquiries flow through clear, mobile-first journeys.
Reduced
Paid Marketing spend
+320%
Leads Increase
+121%
Engagement rate
Planning a real estate & property website rebuild?
Speak with a senior specialist.Get clarity on journey, SEO, and next steps.
Ideal if you are aiming to improve enquiries or reduce paid spend in the next 60-90 days.
