Disclosure: WEBDIGITA is featured as a spotlight agency below the ranked list. Our Magento and Adobe Commerce development services cover Magento 2 builds, Hyva theme migration, B2B configuration and ERP integration across London and the UK.
The short answer:
A London business needs a dedicated Magento or Adobe Commerce agency rather than a general eCommerce developer when at least one of the following is true: the store has more than 5,000 SKUs and requires custom catalogue architecture; the brief includes B2B company accounts, contract pricing, quote workflows or purchase approval chains; the project requires ERP or PIM integration with real-time stock and pricing sync; or the store is on a legacy Luma theme and needs Hyva migration to meet the March 2026 Core Web Vitals LCP threshold of 2.0 seconds. A general eCommerce developer installing Magento and building on Luma is not the same as a certified Adobe Commerce partner who has designed B2B catalogue architecture, built custom ERP connectors and migrated production Luma stores to Hyva. The credential and track record difference matters when the project involves any of those four scenarios.
- Adobe Commerce on-premise (Magento Open Source 2.4.x) requires PHP 8.2+ and is approaching end-of-life for versions below 2.4.7 – UK merchants on older releases face a security and extension compatibility window that makes 2026 the right year to upgrade or replatform
- The Hyva core theme became open source in November 2025 – it is now free to use, modify and redistribute, removing the licence cost barrier. Hyva Commerce (the subscription extension with additional eCommerce tools) and Hyva Checkout remain paid. UK Magento stores on Luma that have not migrated to Hyva are now failing the March 2026 LCP 2.0-second threshold at scale
- Adobe Commerce B2B module (company accounts, quote workflows, contract pricing, shared catalogues) is now the default starting point for UK manufacturers and distributors on Adobe Commerce – agencies that do not have production B2B module delivery in their portfolio should not be briefed on B2B requirements
What separates a Magento system integrator from a generic PHP developer
This is the question most London briefs do not ask clearly enough. The platform is open-source. Anyone with PHP knowledge can install it. The certification, B2B module depth, Hyva expertise and ERP integration methodology are what differentiate agencies that deliver from those that over-promise.
| Capability | What it means in practice | How to verify it |
|---|---|---|
| Adobe Commerce certification | Solution Partner tier (Bronze, Silver, Gold, Platinum) is awarded by Adobe based on certified engineers, customer success records and revenue thresholds. Gold and above indicates sustained delivery at enterprise scale | Ask for their tier in the Adobe Partner Finder and verify independently – do not rely on website claims alone |
| Hyva theme status | Hyva Partner tiers (Bronze, Silver, Gold, Platinum) are awarded based on certified developers and completed Hyva projects. Platinum Hyva Partners have completed the most projects under Hyva’s review | Verify at hyva.io partner directory – Platinum and Gold Hyva Partners are publicly listed |
| B2B module delivery | Adobe Commerce B2B requires configuration of company accounts, shared catalogues, quote workflows, requisition lists and payment terms. Agencies that have configured all five in production are different from those that have done two | Ask for a B2B reference where they can describe the specific B2B module features implemented and the ERP integration connected to pricing |
| ERP integration methodology | A documented middleware approach (API-based, event-driven or scheduled sync), with named middleware tools (Patchworks, Alumio, custom), failure handling and monitoring in scope | Ask them to show a data flow diagram from a previous ERP integration. Vague answers about “API connections” indicate no methodology |
| Rescue capability | Adobe Commerce projects fail at a higher rate than Shopify builds due to scope creep, extension conflicts and developer handoff. Agencies with rescue experience handle inherited codebases – those without will underscope the discovery risk | Ask directly: have you rescued a stalled or failed Magento build in the last 24 months? What was the root cause? |
Hyva theme migration: what London Magento stores need to know in 2026
Every London Magento store on a Luma-based theme is currently failing the March 2026 Core Web Vitals LCP threshold. This is not a speculative risk. Luma generates bloated JavaScript and CSS that produces LCP times of 3-8 seconds on most production stores. The 2.0-second threshold introduced in March 2026 means these stores are now categorically penalised in Google rankings.
Hyva solves this at the frontend architecture level. Built on Tailwind CSS and Alpine.js, Hyva removes the RequireJS and KnockoutJS dependency stack that makes Luma slow. The result on a properly implemented Hyva store is a Lighthouse score of 85-95+ compared to 20-60 on a typical Luma implementation. The core Hyva theme became open source in November 2025 – the licence cost barrier is gone. What remains is the implementation expertise.
Three things to establish before briefing a Hyva migration:
- Extension compatibility. Not all Magento extensions have Hyva-compatible versions. Any third-party extension with frontend JavaScript components needs a Hyva-compatible module or a fallback plan. The extension compatibility audit is the most commonly underscoped element of a Hyva migration brief
- Hyva checkout vs standard. Hyva Checkout is a separate premium product that replaces Magento’s checkout entirely. The standard Hyva theme does not upgrade the checkout by default. If checkout conversion is a primary objective, Hyva Checkout should be in the migration scope
- B2B Hyva compatibility. Adobe Commerce B2B frontend components (quote requests, requisition lists, company account management) require Hyva-compatible B2B modules. Agencies briefed on a B2B Magento store with Hyva migration need confirmed B2B Hyva experience, not just Hyva theme experience
Quick comparison: 9 Magento and Adobe Commerce agencies for London brands
| # | Agency | Best for | UK Base | Adobe Status | Hyva Status |
|---|---|---|---|---|---|
| 1 | On Tap Group | UK’s longest-serving Magento partner, hundreds of developers, Hyva | UK (multiple offices) | Adobe Solution Partner | Hyva Partner |
| 2 | Monsoon Consulting | London-based Adobe Gold, enterprise retail, multi-store | London | Adobe Commerce Gold | Hyva capable |
| 3 | Foundation Commerce | Hyva Platinum, Citizen Watch, Hive Awards 2025 | UK | Adobe Commerce Partner | Hyva Platinum |
| 4 | Fluid Commerce | Hyva Gold, B2B Adobe Commerce specialist | UK | Adobe Commerce Partner | Hyva Gold |
| 5 | Envisage Digital | Hyva Gold, eCommerce Awards Bronze B2B 2025 | Bournemouth | Adobe Bronze Solution Partner | Hyva Gold |
| 6 | Gene Commerce | Adobe Commerce Gold, Hyva core contributor, Sheffield | Sheffield | Adobe Commerce Gold | Hyva Partner |
| 7 | Aware Digital | Top UK Hyva and Adobe Commerce partner, performance | UK | Adobe Commerce Partner | Hyva Gold Partner |
| 8 | Redbox Digital | Adobe Commerce, enterprise, ERP integration, B2B | UK | Adobe Commerce Partner | Hyva capable |
| 9 | iWeb | Adobe Commerce Gold, trade distribution, B2B, large catalogues | Staffordshire | Adobe Commerce Gold | Hyva capable |
Agency profiles
1. On Tap Group
The UK’s longest-serving official Magento Solution Partner with more than 20 years of continuous Magento delivery – and the agency that runs the Summer Connection 2026 merchant event, signalling an investment in the Magento ecosystem that outlasts individual project relationships
- Specialisms
- Magento 2 and Adobe Commerce development, Hyva theme design and build, B2B (company accounts, quick-order, contract pricing, procurement integrations), ERP and CRM integration, PWA and mobile apps, performance optimisation, Magento rescue projects, managed support
- Office Locations
- UK (multiple offices)
- Team Size
- 100+ Magento developers
- Notable Clients
- TemplesSpa (eCommerce Awards 2025 finalist, Best B2C UX), Aitoc (Hyva performance implementation), Countrywide Healthcare (Hyva migration)
- Adobe Status
- Official Magento Solution Partner (longest-serving in UK)
Why choose On Tap Group
- 20+ years of continuous Magento delivery with hundreds of certified developers makes On Tap the deepest Magento capability on this list in terms of raw team size and platform tenure – the pattern recognition from that volume of Magento projects covers the edge cases, extension conflicts and ERP integration challenges that smaller teams encounter for the first time on live builds
- Hyva implementation across TemplesSpa, Aitoc and Countrywide Healthcare confirms Hyva delivery in production at B2C and healthcare scale – not a pilot project but live stores that have been through Hyva migration and post-launch performance monitoring
- B2B module delivery covering corporate account structures, quick-order workflows, contract pricing and procurement integrations – the full B2B scope, not a subset of it
Evidence sources: ontapgroup.com (20+ years confirmed, hundreds of developers confirmed, Hyva delivery confirmed, TemplesSpa/Aitoc/Countrywide Healthcare clients), eCommerce Awards 2025 (TemplesSpa finalist confirmed), Hive Awards 2025
Ideal for
Enterprise London brands on Magento or Adobe Commerce who need Hyva migration alongside B2B module configuration and ERP integration from the UK’s most tenured Magento Solution Partner.
Think twice if
You need 100+ developers running simultaneous parallel workstreams on a very large enterprise transformation programme, or Platinum Adobe tier for specific procurement requirements. Verify On Tap’s current Adobe tier in the Partner Finder.
2. Monsoon Consulting
London-headquartered Adobe Commerce Gold Partner with enterprise retail delivery credentials across major UK brands – for London businesses where a Gold-certified agency with a London office for in-person engagement matters in the procurement decision
- Specialisms
- Adobe Commerce Gold development, enterprise retail, multi-store and multi-region builds, B2B, ERP and OMS integration, Magento 2 upgrades, managed services and ongoing support
- Office Locations
- London
- Team Size
- 51-100
- Notable Clients
- Enterprise UK retail and B2B brands (portfolio on website)
- Adobe Status
- Adobe Commerce Gold Solution Partner
Why choose Monsoon Consulting
- London headquarters with Adobe Commerce Gold status – for London enterprise brands where in-person discovery workshops, monthly governance reviews and senior stakeholder access are procurement requirements, Monsoon provides a Gold-certified agency with London city presence that most UK Magento specialists do not have
- Multi-store and multi-region build experience means London brands with international expansion requirements, multiple trading names or franchise structures can brief Monsoon on the full Adobe Commerce architecture without needing to scope the multi-store requirements separately
- OMS integration capability alongside Adobe Commerce development – for London retailers where order management across online, wholesale and retail channels needs to connect to the Magento build, Monsoon’s OMS experience covers the integration that most Magento build agencies treat as a separate project
Evidence sources: monsoonconsulting.com (Adobe Commerce Gold Partner confirmed, London headquarters, enterprise retail focus, multi-store and OMS delivery confirmed), Adobe Commerce Partner Finder
Ideal for
London enterprise retailers who need Adobe Commerce Gold delivery from a London-headquartered agency with multi-store, OMS and ERP integration capability – and who need in-person access throughout the project rather than a remote-first model.
Think twice if
Your primary requirement is Hyva Platinum or Gold implementation depth. Verify Monsoon’s specific Hyva Partner tier and Hyva production delivery track record if Luma-to-Hyva migration is in scope.
3. Foundation Commerce
The UK’s Hyva Platinum Partner with two Hive Awards 2025 wins – Citizen Watch for conversions and Again Faster for Hyva launch speed – independently recognised evidence of Hyva delivery quality at consumer brand scale
- Specialisms
- Hyva theme development and migration, Adobe Commerce development, performance optimisation, conversion uplift, Hyva Checkout implementation, B2C and B2B builds on Hyva, Magento 2
- Office Locations
- UK
- Team Size
- 11-50
- Notable Clients
- Citizen Watch (Hive Awards 2025 – significantly increased conversions), Again Faster (Hive Awards 2025 – accelerated Hyva launch)
- Adobe Status
- Adobe Commerce Partner
- Hyva Status
- Hyva Platinum Partner
Why choose Foundation Commerce
- Hyva Platinum Partner status is the highest Hyva certification tier – Foundation Commerce has delivered the volume and quality of Hyva projects that Hyva’s own review process requires for Platinum recognition. For London brands whose primary Magento brief is Hyva migration and Core Web Vitals improvement, the Platinum tier is the strongest available quality signal
- Two Hive Awards 2025 wins from Hyva’s own awards programme provide independently judged evidence of Hyva implementation quality – Citizen Watch for conversion improvement and Again Faster for launch speed confirm that Foundation Commerce delivers results from Hyva migration, not just technically correct implementations
- Hyva Checkout expertise alongside Hyva theme delivery means Foundation Commerce can scope the full Hyva stack (core theme plus checkout replacement) for London brands where checkout conversion is a primary objective of the Hyva migration
Evidence sources: foundationcommerce.co.uk (Hyva Platinum Partner confirmed, Citizen Watch and Again Faster Hive Awards 2025 confirmed), Hyva Partner Directory (Platinum tier)
Ideal for
London Magento brands whose primary brief is Hyva theme migration with Core Web Vitals improvement and checkout conversion uplift – where Hyva Platinum certification and independently awarded Hyva delivery evidence are the key selection criteria.
Think twice if
Your Adobe Commerce brief is primarily B2B module configuration, complex ERP integration or a large multi-store build. Verify Foundation Commerce’s enterprise B2B and ERP integration track record specifically if those are primary requirements alongside the Hyva migration.
4. Fluid Commerce
Hyva Gold Partner whose B2B Hyva specialism covers the specific combination most UK manufacturers and distributors on Adobe Commerce need: B2B complex buying journeys on a Hyva frontend that loads fast enough for trade buyers placing repeat orders
- Specialisms
- Hyva Gold B2B implementation, Adobe Commerce B2B, trade and wholesale portals on Hyva, Hyva Checkout for B2B, contract pricing, B2B buyer journey UX, DTC Magento builds
- Office Locations
- UK
- Team Size
- 11-50
- Notable Clients
- B2B manufacturers, wholesalers and distributors on Adobe Commerce Hyva (portfolio on website)
- Hyva Status
- Hyva Gold Partner
Why choose Fluid Commerce
- Hyva Gold Partner with B2B as the primary specialism – Fluid Commerce specifically positions around converting B2B eCommerce stores to Hyva, and their description of B2B Hyva challenges (complex workflows, bespoke changes, fast ordering for repeat trade buyers) reflects actual B2B Hyva implementation experience rather than generic Hyva positioning
- Hyva Checkout for B2B capability means Fluid Commerce can implement a Hyva-based checkout that handles B2B-specific flows – purchase order numbers, credit terms display, multi-address delivery – not just a DTC checkout on a B2B store
- The Hyva core theme open-source announcement (November 2025) is confirmed in their public content, indicating they are tracking the Hyva ecosystem actively rather than relying on outdated information in client briefings
Evidence sources: fluidcommerce.co.uk (Hyva Gold Partner confirmed, B2B Hyva specialism confirmed, Hyva Checkout B2B capability confirmed, Hyva open source November 2025 update referenced)
Ideal for
UK manufacturers, wholesalers and distributors on Adobe Commerce who need Hyva migration delivered by a Hyva Gold Partner with specific B2B buying journey, trade checkout and complex B2B workflow expertise.
Think twice if
You need Adobe Commerce Gold or Platinum status for procurement, or your Magento brief is primarily a large enterprise new build rather than a B2B Hyva migration. Verify Adobe tier and new-build delivery evidence specifically.
5. Envisage Digital
Hyva Gold Partner and Adobe Bronze Solution Partner whose 2025 eCommerce Awards Bronze win for Commercial Washrooms (Best B2B Website of the Year, beating Heineken) is the most specific B2B Hyva delivery evidence on this list
- Specialisms
- Magento Hyva development, Adobe Commerce B2B, Hyva Gold migration, Magento 2 builds, WooCommerce, extension development, SEO, UX, 24/7 support, award-winning B2B Hyva delivery
- Office Locations
- Bournemouth, with London-based Magento specialists
- Team Size
- 11-50
- Notable Clients
- Commercial Washrooms (eCommerce Awards Bronze 2025, Best B2B Website of the Year), Specialist Crafts (Hyva upgrade case study), Kinetico, Drinkaware
- Adobe Status
- Adobe Commerce Bronze Solution Partner
- Hyva Status
- Hyva Gold Partner
Why choose Envisage Digital
- eCommerce Awards Bronze 2025 for Commercial Washrooms (Best B2B Website of the Year) on a Magento Hyva build – a third-party judged award that specifically evaluated the B2B UX, site performance and commercial outcomes of a Hyva implementation on a complex B2B wholesale catalogue. This is the strongest independently evidenced B2B Hyva delivery credential on this list
- Specialist Crafts Hyva upgrade testimonial confirms performance outcomes after Hyva migration: bounce rates decreased, Core Web Vitals met, smoother customer experience. Named client outcomes from named contacts are materially more credible than agency-produced case studies
- 24/7 support with London-based specialists means Magento stores with time-critical trading requirements have post-launch coverage, and London businesses can access London-based team members without travelling to Bournemouth
Evidence sources: envisagedigital.co.uk (Hyva Gold Partner confirmed, Adobe Bronze confirmed, Commercial Washrooms eCommerce Awards 2025 Bronze confirmed, Specialist Crafts Hyva testimonial confirmed, 24/7 support confirmed, London specialists confirmed)
Ideal for
London B2B brands on Magento whose Hyva migration brief includes B2B UX improvement – where independently judged B2B Hyva delivery evidence and 24/7 post-launch support are key selection criteria.
Think twice if
You need Adobe Commerce Gold or Platinum tier for enterprise procurement. Envisage holds Adobe Bronze – Gold requirements point toward Monsoon Consulting, On Tap Group, Gene Commerce or iWeb.
6. Gene Commerce
The Sheffield Adobe Commerce Gold Partner whose core Magento developer community contributions – building and sharing tools that the wider Magento agency community uses – signals a technical depth that client-facing portfolio evidence alone cannot convey
- Specialisms
- Adobe Commerce Gold development, Magento 2 custom builds, Hyva theme development, performance engineering, B2B, ERP integration, PWA, Magento developer community contribution
- Office Locations
- Sheffield
- Team Size
- 11-50
- Notable Clients
- UK retail and B2B brands (portfolio on website)
- Adobe Status
- Adobe Commerce Gold Solution Partner
Why choose Gene Commerce
- Adobe Commerce Gold Partner with developer community contributions – agencies that build and publish tools for the Magento developer community have demonstrated technical depth beyond client delivery. The Magento developer community is small enough that agencies with recognised contributions are known and vetted by peer agencies
- Hyva theme delivery alongside Adobe Gold credentials provides the combination most enterprise London briefs now require – platform certification confirming B2B and integration capability, and Hyva expertise confirming the frontend performance upgrade is in scope
- Sheffield base serving UK-wide enterprise clients means Gene Commerce’s pricing does not carry the London premium of agencies with London city offices – for enterprise London brands comfortable with remote-first delivery, this translates to a lower total engagement cost for comparable Gold-level capability
Evidence sources: genecommerce.com (Adobe Commerce Gold Partner confirmed, Hyva delivery confirmed, developer community contributions confirmed), LinkedIn (Sheffield, 11-50)
Ideal for
London enterprise brands who want Adobe Commerce Gold capability with Hyva delivery at below-London-agency pricing, comfortable with a Sheffield-based remote-first model from a team with confirmed developer community technical standing.
Think twice if
You need a London city office for in-person engagement, or the procurement process specifically requires a Hyva Platinum or Gold-tier partner credential rather than Adobe Gold with Hyva capability.
7. Aware Digital
The UK Hyva and Adobe Commerce agency whose “never promise what we cannot deliver, never quote for what you do not need” positioning is the most direct commercial honesty statement in a category where overscoping is the primary risk for London brands
- Specialisms
- Magento 2 development, Hyva Gold implementation, Adobe Commerce, performance audits, B2B, UX/UI, technical consultancy, rescue projects, performance marketing
- Office Locations
- UK
- Team Size
- 11-50
- Notable Clients
- UK eCommerce brands across Magento 2, Hyva and Adobe Commerce (portfolio on website)
- Hyva Status
- Hyva Gold Partner
Why choose Aware Digital
- Hyva Gold Partner with a public commitment to scoping only what the client needs – in a category where agencies frequently upsell unnecessary Magento configuration, headless architecture and custom module development to inflate project value, Aware’s explicit positioning against this is commercially relevant, not just a brand claim
- Rescue project capability alongside new builds – for London brands with a stalled or failed Magento implementation, Aware’s experience receiving inherited Magento codebases means the discovery process assesses what is salvageable versus what needs rebuilding, rather than defaulting to a clean start
- Platform agnosticism (Magento, Hyva, WordPress, Shopify, Salesforce) means their Magento recommendation comes from a position of having considered alternatives rather than from a single-platform agency whose answer is always Magento
Evidence sources: awaredigital.co.uk (Hyva Gold Partner confirmed, Magento 2 confirmed, rescue projects confirmed, platform-agnostic positioning confirmed, no-overscoping commitment confirmed)
Ideal for
London brands with a stalled or over-scoped Magento build who need a Hyva Gold Partner willing to assess what is salvageable before quoting a rebuild – or those who want platform-agnostic advice before committing to Adobe Commerce.
Think twice if
You need Adobe Gold or Platinum tier for procurement, or enterprise-scale team capacity for a very large Adobe Commerce build. Verify Aware’s specific Adobe tier and team size against your project scale requirements.
8. Redbox Digital
The UK Adobe Commerce agency whose enterprise retail client base across fashion, beauty and lifestyle provides pattern recognition for the specific DTC requirements that characterise most London Adobe Commerce briefs in those sectors
- Specialisms
- Adobe Commerce development, enterprise DTC, fashion and beauty retail, ERP and OMS integration, B2B, platform migration to Magento, performance optimisation, managed services
- Office Locations
- UK
- Team Size
- 11-50
- Notable Clients
- Enterprise fashion, beauty and lifestyle brands on Adobe Commerce (portfolio on website)
- Adobe Status
- Adobe Commerce Partner
Why choose Redbox Digital
- Fashion, beauty and lifestyle sector depth means the catalogue complexity, seasonal publication workflows, product variant structures and promotional pricing logic that characterise London DTC brands in those categories have been delivered repeatedly rather than encountered for the first time on a live project
- ERP and OMS integration alongside Adobe Commerce builds covers the operational systems that enterprise DTC brands use to manage inventory, fulfilment and returns at scale – the integration scope that most London Adobe Commerce briefs include but agencies frequently underscope
- Managed services and ongoing support available post-build, covering the Adobe Commerce security patches, extension updates and PHP version upgrades that require active management on a self-hosted Magento environment
Evidence sources: redboxdigital.com (Adobe Commerce partner, enterprise DTC, fashion and beauty sector, ERP/OMS integration, managed services confirmed)
Ideal for
London fashion, beauty and lifestyle enterprise brands on Adobe Commerce where sector-specific catalogue architecture, OMS integration and managed post-launch support are all in scope.
Think twice if
Your Adobe Commerce brief is primarily B2B wholesale or trade distribution. Redbox’s confirmed portfolio is DTC – B2B Adobe Commerce depth sits better with On Tap, Fluid Commerce or Gene Commerce.
9. iWeb
Adobe Commerce Gold Partner with a trade distribution and B2B catalogue specialism that matches the specific Adobe Commerce B2B requirement profile of UK manufacturers, distributors and wholesalers better than most agencies on this list
- Specialisms
- Adobe Commerce Gold development, trade and wholesale B2B, large catalogue management, ERP integration (SAP, Sage, Dynamics, Magento B2B module), distributor portals, Hyva, ongoing Magento support
- Office Locations
- Staffordshire
- Team Size
- 51-100
- Notable Clients
- UK trade distributors, manufacturers and wholesalers on Adobe Commerce
- Adobe Status
- Adobe Commerce Gold Solution Partner
Why choose iWeb
- Adobe Commerce Gold Partner with trade distribution as the primary B2B specialism – for UK manufacturers and distributors whose Adobe Commerce brief involves large catalogues (10,000+ SKUs), customer-specific pricing, purchase history ordering and branch account management, iWeb’s trade distribution depth is more specific than general B2B Adobe Commerce positioning
- ERP integration across SAP, Sage, Dynamics and other systems means iWeb covers the ERP landscape that UK mid-market manufacturers and distributors typically operate, rather than specialising in one ERP and treating all others as custom projects
- 51-100 team size with Gold certification provides the parallel workstream capacity for a large Adobe Commerce B2B build without the enterprise agency overhead
Evidence sources: iweb.co.uk (Adobe Commerce Gold confirmed, trade distribution specialism, ERP integration scope confirmed, 51-100 team), Adobe Commerce Partner Finder
Ideal for
UK manufacturers, distributors and wholesalers whose Adobe Commerce brief involves large trade catalogues, customer-specific pricing and ERP integration across SAP, Sage or Dynamics.
Think twice if
You need a London office for in-person engagement or a Hyva Platinum-level credential. iWeb is Staffordshire-based and primarily remote for London clients.
WEBDIGITA SPOTLIGHT
WEBDIGITA – Magento and Adobe Commerce with Hyva migration and ERP integration
London, Reading and Birmingham – corporate-scale Adobe Commerce builds and Hyva migration where the ERP integration architecture and extension replacement audit are scoped before development starts
- Specialisms
- Magento 2 and Adobe Commerce development, Hyva theme migration, B2B module configuration (company accounts, contract pricing, quote workflows), ERP and PIM integration, extension audit and replacement scoping, Core Web Vitals to brief, post-launch retainer
- Office Locations
- London, Reading, Birmingham
- Team Size
- 11-50
- Notable Clients
- Long-term B2B and DTC partnerships averaging 8-10 years, founded 2016
- Pricing
- Competitive pricing well below the UK market average of £40,000 for comparable Adobe Commerce builds
What WEBDIGITA brings to a Magento or Adobe Commerce brief
- Hyva migration scoped with the extension compatibility audit before the migration starts. Every third-party extension with frontend JavaScript components is mapped against Hyva-compatible equivalents, with a cost and timeline estimate for each replacement. The extension audit is included in the discovery deliverable – not discovered mid-migration
- ERP integration architecture designed in discovery: data flow diagrams, sync direction, failure handling and monitoring scope agreed before development starts. For London B2B brands where ERP pricing needs to sync to Adobe Commerce in real time, the integration design determines whether it works at Month 18 under production load, not just at launch
- B2B module configuration covering company accounts, shared catalogues, contract pricing and quote workflows delivered to named acceptance criteria per feature. B2B module scope creep is the primary cost overrun driver on Adobe Commerce B2B projects – defined acceptance criteria per feature prevent it
Evidence sources: webdigita.co.uk (magento-agency-london, ecommerce-migration-services, b2b-ecommerce-solutions service pages), LinkedIn (11-50, founded 2016, London/Reading/Birmingham)
Ideal for
London B2B and DTC brands on Magento 2 or Adobe Commerce who need Hyva migration with extension compatibility audit, ERP integration architecture and B2B module configuration – at competitive pricing well below the London market average with three UK office locations.
Think twice if
You need 100+ developers for a very large enterprise parallel workstream, or Adobe Commerce Gold or Platinum tier for a formal procurement scorecard.
Request a Magento build consultation with WEBDIGITA →
WEBDIGITA produced this guide. This spotlight section was included under the same editorial criteria applied to every other agency featured.
Final thoughts
The two defining decisions for a London Adobe Commerce brief in 2026 are Hyva migration and B2B module scope. Luma is no longer a viable frontend for stores that need to meet Core Web Vitals thresholds and maintain rankings. Hyva is now the correct answer for almost every Magento frontend – and since November 2025 the core theme is open source, removing the licence cost objection. The remaining cost is implementation expertise, and Hyva Partner tier is the clearest proxy for that.
For the UK’s longest-serving Magento partner at scale: On Tap Group. For London Adobe Gold with in-person access: Monsoon Consulting. For Hyva Platinum with independently awarded conversion evidence: Foundation Commerce. For Hyva Gold B2B specialist: Fluid Commerce. For independently judged B2B Hyva delivery with 24/7 support: Envisage Digital. For Adobe Gold with developer community technical standing: Gene Commerce. For rescue projects and no-overscoping approach: Aware Digital. For fashion and beauty DTC Adobe Commerce: Redbox Digital. For trade distribution B2B at Gold tier: iWeb. For Hyva migration with ERP integration and B2B module configuration at competitive pricing: WEBDIGITA.
Frequently asked questions
1. When does a London business need a dedicated Magento / Adobe Commerce agency rather than a general eCommerce developer?
When at least one of the following is true: the store has more than 5,000 SKUs and requires custom catalogue architecture; the brief includes B2B company accounts, contract pricing, quote workflows or purchase approval chains; the project requires ERP or PIM integration with real-time stock and pricing sync; or the store is on a legacy Luma theme and needs Hyva migration to meet the March 2026 LCP threshold of 2.0 seconds. A general eCommerce developer can install Magento. A certified Adobe Commerce partner with B2B module delivery, Hyva implementation and ERP integration methodology in their portfolio is a different proposition. The credential difference is most visible when something breaks - an ERP sync fails under production load, a B2B feature conflicts with a third-party extension, or a Hyva migration uncovers extension compatibility issues that were not scoped.
2. What is Hyva and why does it matter for Magento stores in 2026?
Hyva is a modern frontend theme framework for Magento 2 and Adobe Commerce, built on Tailwind CSS and Alpine.js. It replaces the legacy Luma and Blank themes that most Magento stores were built on and that produce Lighthouse scores of 20-60 on production stores. Hyva achieves Lighthouse scores of 85-95 on properly implemented stores. The March 2026 Core Web Vitals update tightened LCP from 2.5 seconds to 2.0 seconds - most Luma-based Magento stores are now failing this threshold and experiencing ranking penalties. In November 2025, the Hyva core theme became open source, removing the licence cost barrier. The remaining cost of Hyva migration is implementation expertise - extension compatibility audit (not all Magento extensions have Hyva-compatible versions), frontend development and Hyva Checkout implementation if checkout conversion is in scope. Hyva Partner tier (Bronze, Silver, Gold, Platinum) is the clearest indicator of agency Hyva implementation experience.
3. How much does Adobe Commerce / Magento development cost in London?
London Adobe Commerce development ranges from approximately £25,000 for a mid-complexity Magento 2 build on Hyva with standard integrations to £150,000 or more for large enterprise builds with complex B2B module configuration, ERP integration via middleware, Hyva Checkout and multi-store setup. The UK market average for a comparable full-service Adobe Commerce build is approximately £40,000. WEBDIGITA's Magento and Adobe Commerce projects are priced competitively below this market average. Adobe Commerce hosting, extension licences and ongoing support retainers are separate from build costs and should be included in total cost of ownership modelling before platform commitment.
4. What is the difference between Magento Open Source and Adobe Commerce?
Magento Open Source is the free, community-supported version of the platform. It covers catalogue management, checkout, customer accounts, extensions, multi-store and standard eCommerce functionality. Adobe Commerce (formerly Magento Commerce) is the paid enterprise version with additional native features: the B2B module (company accounts, shared catalogues, quote workflows, purchase orders, credit limits), Page Builder for content management, customer segmentation, advanced reporting, Magento Order Management and Adobe Commerce Cloud hosting (SaaS). For UK DTC brands, Magento Open Source with well-chosen extensions covers most requirements. For UK B2B manufacturers, distributors and wholesalers, Adobe Commerce's native B2B module often saves more in third-party extension costs and configuration complexity than the licence adds. Adobe Commerce also benefits from Adobe's engineering investment and the broader Adobe Experience Cloud integration for marketing automation.
