Marketing automation that scales across every touchpoint
A marketing automation agency for UK teams running ecommerce, B2B portals, corporate websites, and marketing portals - built around clean data, clear journeys, and measurable next steps.
30-minute free consultation, clear next steps, scope direction
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Lifecycle Email Journeys
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Cart & Browse Recovery
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Lead Scoring & Routing
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CRM & Portal Sync
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Segmentation & Audiences
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Forms & Intent Capture
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Attribution & Reporting
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Consent & Preferences
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B2B Nurture Programs
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Marketing Portal Automation
- 100+ production-grade software builds
- 11+ years of delivery experience
- 4 stage delivery software model
- 5+ year average client partnerships
Trusted By Growing Businesses & Enterprise Teams
We plan, integrate, and optimise marketing automation services across ecommerce, B2B portals, corporate websites, and marketing portals - so teams can launch faster with consistent data.
When campaigns outgrow manual operations
As channels multiply, the work shifts from sending messages to coordinating journeys. Without a joined-up stack, teams end up rebuilding segments, rewriting rules, and second-guessing performance week to week.
We help you turn your customer data into reliable triggers and journeys across email, site, and portal experiences - including content marketing automation where it makes sense - so execution stays consistent while your pipeline scales.
Use Cases
- Lead capture from corporate sites and portals needs clean routing
- Ecommerce lifecycle journeys need consistent segmentation and timing
- Sales teams need alerts and context, not extra admin
- Reporting needs aligned events, UTMs, and campaign governance
- Consent and preferences need a dependable source of truth
- Teams need reusable templates to launch campaigns faster
Stack review + quick-win journey map
Marketing automation built around journeys and data
Our marketing automation consultancy focuses on outcomes first: clearer journeys, cleaner data, and reporting you can trust. We design the operating model so your team can run campaigns confidently across ecommerce, B2B portals, corporate websites, and marketing portals.
Strategy, audit, and platform fit
We review your current tools, data sources, and goals, then recommend the simplest architecture that supports your journeys and reporting.
Journey and lifecycle automation
From onboarding and win-back to B2B nurture and portal engagement, we design triggers, segments, and templates that teams can maintain.
Integrations and data governance
CRM sync, event tracking, consent, and a clean field model - so segmentation and attribution stay reliable as you scale.
Activation across key channels
We set up messaging and orchestration that supports email plus social media marketing automation workflows, with measurement and QA baked in.
Clear plan, clean integration path
Our Work
Real journeys. Clean data. Measurable momentum.
We help teams implement automation that stays usable: lifecycle journeys, CRM alignment, reporting foundations, and scalable templates for ongoing campaign delivery.
What strong automation looks like in practice
Unlike many marketing automation companies, we focus on governance and repeatability - so journeys keep working as teams, channels, and data evolve.
- Lifecycle journey mapping
- Trigger and event design
- CRM field and stage alignment
- Lead scoring and routing rules
- Segmentation and audience strategy
- Consent and preference management
- UTM and campaign governance
- Template and module setup
- Email QA and deliverability checks
- Website and portal form automation
- Onboarding and activation flows
- Cart, browse, and win-back journeys
- Sales alerts and task automation
- Attribution and performance dashboards
- A/B testing and iteration cadence
- Data cleanup and deduplication rules
- Playbooks and team enablement
- Ongoing monitoring and optimisation
Our Process
A rollout you can govern and repeat
Audit, Goals & Data
Start with clarity on journeys, fields, and measurement.
We review your current stack, data sources, consent model, and reporting needs. Then we define the target journeys and the minimum event and field model required to run them reliably across ecommerce, portals, and corporate sites.
- Stack and integration review
- Journey shortlist and prioritisation
- Field and event model baseline
- Tracking and attribution checklist
- Phased rollout plan agreed
30-minute call, options + next steps
Journeys, Templates & Rules
Design automation your team can actually run.
We map each journey step, define triggers and segmentation rules, and build templates your team can reuse. The goal is a consistent structure that supports faster launches without sacrificing accuracy.
- Journey blueprints and messaging map
- Trigger logic and suppression rules
- Template and module library setup
- Testing plan and acceptance criteria
30-minute call, scope + plan
Build, Integrate & QA
Make data and journeys behave in the real world.
We implement workflows, connect your CRM and ecommerce or portal data, and validate event tracking end to end. We test for accuracy, permissions, and reporting consistency before anything is scaled.
- Workflow and automation setup
- CRM sync and field mapping
- Event tracking validation
- Consent and preference checks
- Go-live checklist and handover
30-minute call, release steps
Optimise, Report & Improve
Keep performance moving without guesswork.
After launch, we monitor performance, refine segmentation, and improve journey timing and content. Reporting stays aligned, and your team gets a clear cadence for iteration and governance.
- Dashboard and KPI setup
- Testing cadence and backlog
- Segment refinement and hygiene rules
- Playbooks and team enablement
30-minute call, cadence + actions
Our Partners & Recognitions
Industry partners and independent recognition
Our Engagement Models
Choose the simplest way to get clarity, implement, and keep improving.
Automation Clarity Sprint
Fast plan, practical next steps
A short, paid engagement to review your stack, data, and journeys, then leave you with a rollout plan your team can execute with confidence.
- Current stack and data review
- Journey priorities and quick wins
- Field and tracking checklist
- Phased implementation roadmap
Implementation & Integration
The core build for most teams
We implement journeys, templates, and integrations in a phased rollout, with QA and reporting foundations so performance stays measurable.
- Journey builds and templates
- CRM, ecommerce, and portal sync
- Event tracking and attribution setup
- QA, launch, and handover
Managed Optimisation
Keep improving month to month
A recurring partnership to run testing, refine segments, maintain governance, and keep reporting aligned as campaigns and data evolve.
- Iteration backlog and cadence
- Testing and performance reviews
- Data hygiene and governance checks
- Playbooks and enablement
Senior Advisory & Governance
For teams that need oversight on architecture, data, and measurement standards across multiple brands, regions, or product lines.
Get Your Personalised Marketing Automation Plan
Share your current stack and 2-3 priority journeys. You'll leave with scope, rollout steps, and next actions so launches stay consistent and reporting stays reliable.
Get my delivery plan30-minute call, plan + next steps
What clients say about Webdigita
Long-term partnerships built on clarity, quality, and consistent delivery.
Frequently Asked Questions
Know more about our Marketing Automation services
What do you need from us to start a marketing automation project?
Can you work with our existing CRM and eCommerce or portal platform?
How do you decide which journeys to automate first?
What is included in a marketing automation audit or clarity sprint?
Do you only set up email journeys, or can you cover the wider customer experience?
How do you keep reporting accurate once automation is live?
How do you handle consent, preferences, and compliance requirements?
How long does implementation usually take?
Can you help our team run and improve automation after launch?
How do you avoid over-complicated automation that becomes hard to maintain?
Can you share case studies relevant to our industry?
What will the free consultation produce?
Ready for a cleaner automation rollout plan?
Bring your stack and top journeys. We will outline quick wins, an implementation path, and what to do next to keep reporting reliable.
Get a free consultationSetup Automations That Bring Measurable Revenue
Speak with our specialists.
Get clarity on scope, budget range, and next steps.
Ideal if you're planning a rebuild, migration, or growth sprint in the next 60-90 days.
What happens after you get in touch
- 1An expert contacts you after having analysed your requirements;
- 2If needed, we sign an NDA to ensure the highest privacy level;
- 3We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
Trusted By
