AI Integration For eCommerce, B2B & MarTech
We do AI implementation and integration for eCommerce enterprises, B2B portals, and growth leaders who need AI driven optimization across search, personalisation, reporting, and automation. Our approach is built to integrate into existing business systems (ERP, CRM, CDP, marketing tools) with secure data flows, measurable KPIs, and delivery you can govern.
30-minute review, clear next steps
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Ecommerce AI Integration
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B2B Portal AI Workflows
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Marketing Automation AI
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AI Search & Discovery
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Recommendations
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Support Copilot
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Data & API Integration
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Governance & Monitoring
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AI Driven Optimisation
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Dashboards & Insights
- 100+ production-grade platform deliveries
- 11+ years of engineering delivery
- 4 stage integration framework
- 5+ year average partnerships
Trusted By Growing Businesses & Enterprise Teams
We integrate AI into ecommerce, B2B portals, and marketing stacks to improve conversion, speed up operations, and unlock clearer decision-making.
When AI stays disconnected from the business
AI delivers real results when it is connected to your data, workflows, and decision points. That means clean events, reliable product and customer data, and integrations that fit how teams actually work across ecommerce, B2B portals, and marketing.
We help you integrate into existing business systems so AI can optimise journeys end-to-end: discovery, personalisation, service, and reporting. The goal is practical value you can measure and govern, not experiments that live in isolation.
Use Cases
- AI recommendations powered by real catalogue, pricing, and stock
- Smarter lead routing and scoring inside your CRM
- Marketing automation that adapts to customer intent signals
- AI search that improves product discovery and conversion
- Portal workflows that reduce manual admin effort
- Unified reporting that ties AI changes to business KPIs
Clear AI integration steps
What we implement and integrate
We deliver AI integration for UK teams that want measurable improvements across commerce, portals, and growth operations. You get production-ready architecture, secure data flows, and AI driven optimization that fits your existing stack.
eCommerce AI Integration
Product discovery, recommendations, merchandising optimisation, and intelligent onsite journeys integrated with catalogue, pricing, and inventory.
B2B Portal AI Integration
Assisted ordering, smarter account experiences, quote support, and role-aware insights that work with real permissions and real data.
Marketing Automation AI Integration
AI enrichment, segmentation support, content guardrails, and workflow automation connected to CDP/CRM events and campaign logic.
AI Driven Optimisation
KPI instrumentation, experimentation, monitoring, and continuous improvements so AI performance stays stable as your business evolves.
Prioritise the best AI wins
Our Work
Real integrations. Real adoption. Real outcomes.
We ship production AI that connects to data, workflows, and KPIs across ecommerce, portals, and marketing operations.
Why teams choose AI integration over standalone tools
When AI is connected to the stack, optimisation becomes repeatable, measurable, and governable.
- AI search and discovery
- Personalised recommendations
- Product attribute enrichment
- Lead scoring and routing
- Customer segmentation support
- Triggered marketing automation
- Portal self-service assistance
- Support copilot workflows
- Knowledge search (RAG)
- Event tracking and instrumentation
- Data pipelines and quality checks
- ERP and CRM synchronisation
- API integration and orchestration
- KPI dashboards and reporting
- Security and access controls
- Human-in-the-loop approval
- Monitoring and alerting
- Continuous optimisation cycles
Our AI Integration Process
A clear, proven delivery model for production AI
Discovery, Architecture & KPIs
Align outcomes, data, and governance from day one.
We start by mapping the journeys you want to optimise (commerce, portal, or marketing), the systems involved, and the KPIs that matter. Then we design an integration architecture that fits your stack, security needs, and delivery timeline.
- Stack review (ERP, CRM, CDP, marketing, ecommerce)
- Priority journey mapping and KPI definition
- Data sources, permissions, and risk assessment
- Architecture options and phased rollout plan
30-minute call, next steps and action plan
Data, Events & Access
Make AI reliable with clean, governed inputs.
We validate data quality, event tracking, identity rules, and access controls across the tools that power your customer and operational journeys. This creates dependable inputs for AI and keeps outputs aligned to policy and permissions.
- Event and catalogue/customer data review
- Data flow mapping across tools and APIs
- Role-based access and compliance checks
- Instrumentation plan for measurement
Clarity on inputs, gaps, and fixes
Build, Integrate & Ship
Deliver production AI that fits your workflows.
We implement the AI layer (services, prompts, retrieval, automation logic) and integrate it into your ecommerce site, B2B portal, or marketing workflows. Everything is built with testability, observability, and safe rollout in mind.
- API integrations and workflow orchestration
- AI features built for real permissions and roles
- Guardrails, logging, and audit trails
- Staging releases with measurable checkpoints
Scope, sequencing, and delivery confidence
Test, Safety & Quality
Keep outputs accurate, compliant, and measurable.
We validate AI behaviour across the journeys that matter, apply quality checks, and implement governance controls for safe operation. This includes approval flows where needed and monitoring that flags drift or performance drops.
- Test cases aligned to KPIs and journeys
- Safety checks and output quality rules
- Monitoring, alerts, and escalation paths
- Go-live checklist and operational runbook
Governance you can operate
Launch, Learn & Optimise
Turn AI into continuous improvement, not a one-off.
After launch, we track performance against KPIs, iterate on prompts and logic, and expand integration coverage as wins are proven. You get a steady optimisation cycle that compounds outcomes over time.
- Post-launch KPI tracking and reporting
- Iteration plan for prompts, flows, and models
- Expansion roadmap across journeys and teams
- Handover, documentation, and training
Measurable optimisation, month by month
Our Partners & Recognitions
Industry partners and independent recognition
Our Engagement Models
Flexible ways to deliver AI integration with clear ownership and outcomes.
Fixed-Scope Pilot
A defined first release
Ideal when you want a measurable AI integration pilot with clear scope, deliverables, and a target KPI. We define the first journey, integrate it into your stack, and ship a production-ready release.
- Defined deliverables and timeline
- KPI-first measurement plan
- Clear integration architecture
- Release-ready handover
Sprint Delivery Team
Build and iterate fast
Best for teams that want ongoing delivery across multiple AI use cases. We work in sprints, prioritise the next highest-impact journey, and expand integration coverage as results are proven.
- Agile sprint planning
- Flexible backlog and priorities
- Continuous releases
- Outcome reporting each sprint
Embedded Specialists
Extend your team capability
If you already have a product or engineering team, we embed AI integration specialists to accelerate delivery, improve governance, and help your team ship with confidence.
- AI integration engineering
- Architecture and delivery support
- Shared ownership with your team
- Knowledge transfer included
Advisory & Governance
If you need senior oversight to set direction, manage risk, and govern AI changes, we provide advisory support that keeps delivery aligned to KPIs, security, and operational realities.
Get Your AI Integration Delivery Plan
Share your current stack (ecommerce, CRM, portal, marketing tools) plus 1-2 priority journeys. We’ll return a phased plan covering data flows, integration steps, governance, and effort ranges.
Review the delivery plan30-minute call, plan + next steps
What clients say about Webdigita
Long-term partnerships built on clarity, quality, and consistent delivery.
Frequently Asked Questions
Know more about our AI Implementation & Integration services
What does AI integration include (beyond “adding a chatbot”)?
Can you integrate AI into our existing business systems without replacing them?
What data do you need to start an AI integration project?
How do you measure “AI driven optimization” in ecommerce or portals?
What’s a sensible first AI use case for ecommerce AI integration?
What’s a sensible first AI use case for B2B portal AI integration?
How do you keep AI outputs safe, accurate, and on-brand?
How long does an AI integration project usually take?
Do we need a full AI strategy before we start?
Will our internal team be able to maintain the AI integration after launch?
How do you handle security, privacy, and UK compliance?
Can you integrate AI into marketing automation without spamming customers?
Want a clear AI integration path?
Share your stack and the journeys you want to optimise. We’ll outline quick wins, governance needs, and a practical first-phase plan.
Get a free consultationReady For AI Integration That Fits Your Stack?
Speak with our AI integration specialists.
Get clarity on scope, governance and next steps.
Ideal if you're planning an AI pilot, portal optimisation, or marketing automation upgrade in the next 60-90 days.
What happens after you get in touch
- 1An expert reviews your stack and desired outcomes;
- 2If needed, we sign an NDA to ensure the highest privacy level;
- 3We share a phased integration plan with estimates, timelines, and delivery approach.
Trusted By
