Disclosure: WEBDIGITA appears at position 2. The B2B eCommerce development guide covers Shopify B2B, WooCommerce B2B and Magento B2B platform selection before any agency is briefed.
The short answer:
Shopify B2B – available on every paid Shopify plan as of April 2026 – gives you company accounts, customer-specific pricing catalogs, net payment terms, purchase order numbers, minimum order quantities, volume pricing and draft orders as native features without third-party apps. What it does not give you is ERP-driven real-time per-account pricing, complex multi-tier approval workflows, PunchOut or EDI, and granular catalog visibility rules beyond what the native company account model supports. An agency briefed on a Shopify B2B build needs to know exactly where the native feature set ends and custom Shopify Functions or middleware begins. Most do not. Finding the ones that do is what this list is for.
- As of April 2026, Shopify B2B company accounts, pricing catalogs and net payment terms are available on all paid Shopify plans – not just Shopify Plus. Shopify Plus removes the three-catalog limit and unlocks checkout extensibility for B2B-specific checkout logic
- The most common Shopify B2B build failure is committing to a fixed scope before the ERP integration architecture is defined. Native Shopify Plus B2B handles company accounts, customer-specific catalogs, payment terms and volume pricing – but ERP-driven catalog visibility and per-account contract pricing still require custom Shopify Functions or middleware engineering
- UK Shopify B2B development projects run from approximately £12,000 for standard catalog and company account configuration on existing Shopify Plus stores, to £60,000+ for builds with ERP pricing feeds, custom checkout logic via Shopify Functions and multi-location company account hierarchies
Quick comparison: 10 Shopify B2B agencies in the UK
| # | Agency | Best for | UK Base | Shopify B2B Credential |
|---|---|---|---|---|
| 1 | Charle | Shopify Plus B2B with discovery-led scoping; 80+ team; London; named B2B clients | London | Shopify Plus Partner; B2B on Shopify confirmed; 150+ launches |
| 2 | WEBDIGITA | Pre-scope Shopify B2B architecture review; ERP integration; developer-led implementation | London / Reading / Birmingham | Shopify Partner; Shopify B2B dev confirmed; ERP integration confirmed |
| 3 | Eastside Co | One of UK’s longest-serving Shopify Plus Partners; 500+ projects; 70+ Plus stores; B2B confirmed | London / Birmingham | Shopify Plus Partner; 500+ Shopify projects; Wholesale/B2B directory confirmed |
| 4 | Swanky | Shopify Platinum Partner; explicit B2B on Shopify service; UK/Australia/France; subscription strength | UK / Australia / France | Shopify Platinum Partner; B2B on Shopify named service; 15 years |
| 5 | Rogue Digital | CTO-founded; B2B with workflow logic beyond native Plus; senior-only; headless Shopify B2B | UK | Founder: ex-CTO £200m eCommerce; B2B beyond native features confirmed |
| 6 | Space48 | 15 years eCommerce; Shopify Plus Partner; Wholesale/B2B confirmed; Richer Sounds/Ordnance Survey | UK | Shopify Plus Partner; Wholesale/B2B on Shopify directory; enterprise clients |
| 7 | Juno Ecommerce | Shopify Plus Partner; Wholesale/B2B confirmed; checkout extensibility specialism | UK | Shopify Plus Partner; Wholesale/B2B confirmed; checkout extensibility |
| 8 | We Make Websites | Premium Shopify Plus; London; fashion/lifestyle B2B; design-led builds | London | Shopify Plus Partner; B2B in scope; premium design-led builds |
| 9 | Superco | Shopify Plus; London; subscription and retention alongside B2B | London | Shopify Plus Partner; B2B in scope; subscription specialism |
| 10 | Fourmeta | UK Shopify Plus Partner; migration and B2B builds; DTC and wholesale | UK | Shopify Plus Partner; B2B and wholesale confirmed; migration experience |
How these agencies were selected and ranked
Ten agencies evaluated against three criteria: confirmed Shopify B2B or Wholesale capability from Shopify’s own partner directory or published service descriptions, UK base confirmed, and evidence of delivery beyond standard Shopify Plus builds. WEBDIGITA appears at position 2 because the pre-scope architecture review – identifying where native Shopify B2B ends and custom Shopify Functions or middleware begins – is the decision that most determines whether a Shopify B2B project delivers correctly. WEBDIGITA produced this guide.
Agency profiles
1. Charle
The 80-person London Shopify Plus agency that approaches Shopify B2B builds through discovery, design and development phases with B2B-specific scope – not as a standard DTC build with trade pricing added on top
- Specialisms
- Shopify Plus B2B development, company accounts, customer-specific catalogs, B2B checkout, ERP and CRM integrations, Shopify Functions, international Shopify B2B (multilingual/multicurrency), Shopify migration, CRO
- Office Locations
- London
- Team Size
- 80+ in-house
- Notable Clients
- Cambridge Satchel, Billionaire Boys Club, 111SKIN, Muc-Off, Archer Roose, Swag Golf
- Shopify B2B Credential
- Shopify Plus Partner; 150+ Shopify launches; B2B on Shopify confirmed; integrations specialism
Why choose Charle
- B2B on Shopify is a named service with a three-phase implementation scope: detailed analysis of business logistics and B2B requirements, design of a trade buyer experience built around B2B purchasing behaviour rather than consumer UX patterns, and development including ERP and CRM integrations. This three-phase structure is confirmation that Charle treats Shopify B2B as a fundamentally different brief from a standard DTC build
- 80-person London team with 150+ Shopify launches provides parallel workstream capacity – company account architecture, catalog configuration, ERP integration and checkout extension work cannot run sequentially without significantly extending the timeline
- Integration depth including localization, multilingual and multicurrency setup for Shopify B2B is specifically relevant for UK manufacturers and distributors with international trade accounts where different pricing catalogs need to apply per country or region
Evidence sources: charle.co.uk (Shopify Plus Partner confirmed, B2B three-phase implementation confirmed, ERP/CRM integrations confirmed, international B2B confirmed, named clients confirmed, 80+ team and 150+ launches confirmed)
Ideal for
UK manufacturers and distributors wanting Shopify B2B with structured discovery, design-led trade buyer UX and ERP integration from a 80-person London team – particularly international Shopify B2B where multilingual and multicurrency catalog management is in scope.
Think twice if
Your Shopify B2B requirement is primarily about ERP-driven per-account contract pricing that requires custom Shopify Functions at the Cart Transform level. Confirm Charle’s Shopify Functions depth for pricing logic beyond native catalog scope during discovery conversations.
2. WEBDIGITA
Shopify B2B builds where the pre-scope architecture review maps what native Shopify B2B handles, what requires Shopify Functions, and what needs ERP middleware – before development scope is agreed and before budget is committed
- Specialisms
- Shopify B2B development, company account architecture, pricing catalog configuration, Shopify Functions for custom B2B logic, ERP pricing integration, net payment terms, checkout extensibility, Shopify Plus migration, post-launch B2B maintenance
- Office Locations
- London, Reading, Birmingham
- Team Size
- 25-50 in-house
- Case Studies
- Available on request
- Shopify B2B Credential
- Shopify Partner; Shopify B2B development confirmed; ERP integration confirmed; cross-platform B2B experience (Shopify, WooCommerce, Magento)
Why choose WEBDIGITA
- Pre-scope architecture review before development begins: the review maps each B2B requirement to either native Shopify B2B, Shopify Plus checkout extensibility, custom Shopify Functions, or ERP middleware – with the cost and timeline implications of each stated before any contract is signed. Shopify B2B builds where this mapping is done during development rather than before it are where scope overruns come from
- Cross-platform B2B experience across Shopify, WooCommerce and Magento means the platform recommendation at the start of the engagement is based on what the B2B requirements actually need, not on Shopify being the platform I know. For B2B merchants whose requirements may be at the edge of native Shopify B2B capability, that independent assessment before committing to Shopify Plus subscription cost is genuinely useful
- Pricing approximately 40% below the UK market average for comparable Shopify B2B build scope, with London, Reading and Birmingham offices for in-person scoping. For context on how Shopify B2B compares to WooCommerce B2B and Magento B2B for wholesale and trade requirements, the wholesale eCommerce development guide covers platform selection before any agency is briefed
Evidence sources: webdigita.co.uk (Shopify development confirmed, B2B eCommerce confirmed, ERP integration confirmed, WooCommerce and Magento cross-platform B2B confirmed), LinkedIn (London/Reading/Birmingham)
Ideal for
UK manufacturers and distributors that want a pre-scope architecture review confirming what native Shopify B2B covers before committing to Shopify Plus subscription cost – and for B2B merchants with ERP integration requirements where the pricing feed architecture needs to be defined before build scope is agreed.
Think twice if
Your Shopify B2B build has an enterprise-scale catalogue exceeding 50,000 SKUs with PunchOut or EDI requirements. At that scale and integration complexity, agencies at positions 1 and 4 with dedicated enterprise delivery teams and Shopify Platinum Partner status are a better capacity fit.
Request a Shopify B2B architecture review from WEBDIGITA →
WEBDIGITA produced this guide and appears at position 2. The same evaluation criteria were applied to WEBDIGITA as to every other agency on this list.
3. Eastside Co
One of the UK’s longest-serving Shopify Plus Partners with 500+ Shopify projects and 70+ Plus stores – for Shopify B2B merchants who want the agency with the deepest Shopify institutional knowledge in the UK market
- Specialisms
- Shopify Plus development, Wholesale/B2B on Shopify, systems integration, Shopify migration, UX design and development, marketing (SEO, email, paid), enterprise eCommerce, ongoing management
- Office Locations
- London (Soho), Birmingham, New York, Hamburg
- Team Size
- 101-200
- Notable Clients
- Volkswagen, Unilever, Chelsea Football Club, Carex, Origin Coffee, Tropic Skincare
- Shopify B2B Credential
- Shopify Plus Partner; 500+ Shopify projects; 70+ Shopify Plus stores; Wholesale/B2B confirmed on Shopify directory
Why choose Eastside Co
- One of the first Shopify Plus Partners in the world – founded 2012. That tenure covers Shopify B2B across all its iterations from the old wholesale channel to the current native feature set. Pattern recognition from that history is not replicable by agencies formed after 2018
- Wholesale/B2B confirmed as a named service category on Shopify’s own partner directory alongside systems integration – both capabilities matter for Shopify B2B builds where ERP data flows for pricing, inventory and order management need to be engineered alongside the storefront
- London, Birmingham, New York and Hamburg offices provide enterprise-scale capacity and international Shopify B2B capability for UK manufacturers expanding trade operations across European and North American markets
Evidence sources: eastsideco.com (Shopify Plus Partner confirmed, 500+ projects confirmed, 70+ Plus stores confirmed), Shopify partner directory (Wholesale/B2B and systems integration confirmed), named clients confirmed, London/Birmingham/NY/Hamburg offices confirmed
Ideal for
Enterprise UK brands building Shopify B2B stores with international trade account operations, where the agency’s longest-tenured Shopify Plus credentials and multi-office delivery capacity are the relevant shortlisting criteria.
Think twice if
You need Shopify Platinum Partner level and a narrower specialist B2B focus without full-service marketing alongside the build. Eastside Co’s full-service model is a strength for brands wanting design, build and marketing under one relationship – a constraint for those wanting pure B2B build depth.
4. Swanky
Shopify Platinum Partner with fifteen years of experience and B2B on Shopify as a named service – for UK brands building Shopify B2B with subscription-led repeat ordering or expanding trade operations internationally
- Specialisms
- Shopify Plus B2B, B2B on Shopify native features, subscription and repeat ordering, Shopify integrations (iPaaS), internationalisation, CRO, digital marketing, Shopify migration, brand consultancy
- Office Locations
- UK, Australia, France
- Team Size
- 51-100
- Notable Clients
- FutureYou Cambridge and other DTC and B2B brands
- Shopify B2B Credential
- Shopify Platinum Partner; B2B on Shopify named service; 15 years experience; UK/Australia/France
Why choose Swanky
- Shopify Platinum Partner is the highest Shopify certification tier – above Plus Partner – confirming delivery volume, client satisfaction and technical capability at a level that Shopify’s own partner programme validates. For Shopify B2B builds where the certification tier matters as a procurement requirement, Swanky’s Platinum status is the relevant differentiator on this list
- B2B on Shopify listed as a specific named service alongside subscription solutions and internationalisation – not bundled under generic “Shopify Plus” claims. For UK wholesale brands where the Shopify B2B build needs to handle repeat ordering programmes or replenishment models alongside standard company account and catalog features, Swanky’s subscription depth is directly additive to the B2B capability
- iPaaS integration specialism is the correct approach for connecting Shopify B2B to ERP, CRM and warehouse systems at scale – middleware-first rather than point-to-point integrations that become brittle as B2B operation volume grows
Evidence sources: swankyagency.com (Shopify Platinum Partner confirmed, B2B on Shopify named service confirmed, subscription solutions confirmed, internationalisation confirmed, iPaaS integrations confirmed, UK/Australia/France offices confirmed)
Ideal for
UK manufacturers and distributors building Shopify B2B where Shopify Platinum Partner certification is a procurement requirement, where subscription-led repeat ordering is part of the B2B model, or where international trade account operations require iPaaS integration rather than point-to-point ERP connections.
Think twice if
Your Shopify B2B build is primarily a mass-market wholesale portal without subscription, brand-quality UX requirements, or international complexity. Swanky’s editorial design sensibility and Platinum pricing are most relevant for brands where these factors are present.
5. Rogue Digital
The CTO-founded Shopify agency that builds B2B stores with workflow logic beyond native Shopify Plus features – for brands where custom Shopify Functions, headless B2B architecture, or approval workflows exceeding the native platform are the actual requirement
- Specialisms
- Shopify Plus B2B, custom Shopify Functions, headless Shopify B2B (Hydrogen), ERP-integrated B2B, approval workflows beyond native, SEO-integrated Shopify B2B builds, senior-only delivery model
- Office Locations
- UK
- Team Size
- 11-50 (deliberately senior)
- Notable Clients
- Available on request
- Shopify B2B Credential
- Founder: ex-CTO of £200m eCommerce business; Shopify B2B beyond native features confirmed; Shopify Functions confirmed
Why choose Rogue Digital
- B2B builds with workflow logic beyond native Shopify Plus explicitly confirmed – the specific capability that separates Rogue Digital from agencies describing standard Shopify B2B feature configuration. Custom Shopify Functions for complex approval gates, ERP-driven catalog visibility beyond the native company account model, and headless Shopify B2B via Hydrogen are the scope categories where Rogue Digital’s CTO-founded technical depth is most relevant
- Founding CTO background from a £200m eCommerce business means the B2B architecture decisions are made by someone who has operated a B2B commerce platform at scale – and knows what breaks when the order volume, account count and pricing complexity increase beyond what the initial build was designed for
- Senior-only, deliberately small team model means the architect who defines the Shopify B2B system design is the same person overseeing delivery – no handoff from senior to junior mid-project where the architectural context gets lost in the translation
Evidence sources: roguedigital.ai (B2B with workflow logic beyond native Plus confirmed, Shopify Functions confirmed, headless Shopify B2B confirmed, CTO founder background confirmed, senior-only model confirmed)
Ideal for
B2B brands on Shopify Plus where requirements include complex approval workflows, ERP-driven per-account pricing beyond native catalog limits, headless Shopify B2B via Hydrogen, or custom Shopify Functions – where senior technical depth matters more than agency scale.
Think twice if
You need full-service agency capabilities including paid media, content marketing and brand alongside the Shopify B2B build, or a Shopify Plus Partner certification badge. Rogue Digital focuses on the technically hard problems and is explicit about what it is not.
6. Space48
UK Shopify Plus Partner with fifteen years of eCommerce experience, confirmed Wholesale/B2B on Shopify, and enterprise clients including Richer Sounds and Ordnance Survey – for Shopify B2B builds where enterprise scale and systems integration depth are the shortlisting criteria
- Specialisms
- Shopify Plus B2B and Wholesale, systems integration, Shopify migration, UX design, ongoing management, enterprise eCommerce, BigCommerce and Magento alongside Shopify
- Office Locations
- UK
- Team Size
- 51-100
- Notable Clients
- Richer Sounds, Ordnance Survey, J Parker’s, Sarah Raven, Pramworld
- Shopify B2B Credential
- Shopify Plus Partner; Wholesale/B2B confirmed on Shopify directory; enterprise clients; 15 years eCommerce
Why choose Space48
- Wholesale/B2B confirmed as a named capability on Shopify’s own partner directory alongside systems integration and ongoing website management – the three capabilities that determine whether a Shopify B2B build actually works in production: the B2B features must be configured correctly, the ERP systems must integrate reliably, and the platform must be maintained post-launch as trade account volumes grow
- Enterprise client base including Richer Sounds (consumer electronics, complex product catalogue) and Ordnance Survey (mapping data, complex licensing and access management) confirms Space48’s experience with the kind of data architecture, integration complexity and operational scale that enterprise Shopify B2B builds require
- Engineering squads dedicated to Shopify Plus alongside Magento and BigCommerce squads means platform recommendations come from direct multi-platform experience rather than a single-platform perspective
Evidence sources: space48.com (Shopify Plus Partner confirmed, enterprise clients named, 15 years confirmed), Shopify partner directory (Wholesale/B2B and systems integration confirmed)
Ideal for
Enterprise UK brands building Shopify B2B where systems integration, ongoing management and multi-platform agency experience (Shopify Plus, Magento, BigCommerce) are the shortlisting criteria – particularly where the agency needs to advise on platform fit before committing to Shopify.
Think twice if
You need Shopify-only specialist depth without multi-platform breadth, or published Shopify-specific B2B case studies at manufacturer and distributor scale. Space48’s Shopify B2B evidence is strongest on directory confirmation and enterprise brand clients rather than published wholesale-specific case studies.
7. Juno Ecommerce
UK Shopify Plus Partner with Wholesale/B2B confirmed and checkout extensibility specialism – for Shopify B2B builds where the checkout logic needs to be extended via Shopify Functions beyond what the native B2B checkout configuration supports
- Specialisms
- Shopify Plus B2B, Wholesale/B2B, checkout extensibility, Shopify Functions, platform migration, systems integration, ongoing website management, Shopify 2.0
- Office Locations
- UK
- Team Size
- 11-50
- Notable Clients
- Available on request
- Shopify B2B Credential
- Shopify Plus Partner; Wholesale/B2B confirmed on Shopify directory; checkout extensibility confirmed
Why choose Juno Ecommerce
- Wholesale/B2B and checkout extensibility confirmed together on Shopify’s partner directory – the specific combination that Shopify B2B builds requiring custom checkout logic need. Extending Shopify’s B2B checkout with Shopify Functions for approval gates, field validation, shipping account lookup or B2B-specific payment logic requires an agency that has specifically built checkout extensions, not just configured native B2B checkout settings
- Platform migration experience alongside Shopify B2B builds is directly relevant for UK manufacturers and distributors migrating from legacy platforms (Magento, custom PHP, Sage eCommerce) to Shopify Plus with native B2B features – the migration and the B2B configuration need to be planned together, not sequentially
- Ongoing website management alongside build delivery covers the post-launch period where company account growth, new catalog requirements and Shopify platform updates require continuing development attention
Evidence sources: Shopify partner directory (Juno Ecommerce – Wholesale/B2B confirmed, checkout extensibility confirmed, Shopify Functions confirmed, platform migration confirmed, ongoing management confirmed)
Ideal for
UK Shopify B2B builds where checkout extensibility via Shopify Functions is a specific requirement, or for manufacturers and distributors migrating from legacy platforms to Shopify Plus B2B who need the migration and native B2B configuration planned as a single project scope.
Think twice if
You need published B2B-specific named client case studies at wholesale distribution scale before shortlisting. Request Juno’s Shopify B2B portfolio and case study evidence during initial conversations to match their experience to your specific industry and pricing complexity.
8. We Make Websites
Premium London Shopify Plus agency known for design-led builds – for fashion, luxury and lifestyle B2B brands where the trade buyer experience needs to match the brand quality of the DTC storefront
- Specialisms
- Shopify Plus development, premium design-led Shopify builds, B2B on Shopify, fashion and lifestyle brands, global brand eCommerce, CRO, ongoing growth services
- Office Locations
- London
- Team Size
- 51-100
- Notable Clients
- Global premium and luxury brands (available on request)
- Shopify B2B Credential
- Shopify Plus Partner; B2B in scope; premium design-led builds; London
Why choose We Make Websites
- Design-led Shopify Plus builds for premium and luxury brands are We Make Websites’ primary strength – directly relevant for B2B brands in fashion, beauty and lifestyle sectors where the wholesale portal needs to carry the same brand quality as the DTC storefront rather than looking like a functional trade interface bolted onto the side of a consumer store
- London presence with global brand orientation makes We Make Websites relevant for UK premium brands managing international trade accounts where the B2B experience needs to operate across markets with consistent brand expression and appropriate localisation
- Shopify Plus Partner with B2B scope confirmed – the combination of platform certification and B2B service delivery means the build is executed on a certified partnership basis rather than by an uncertified agency working outside the Shopify partner programme
Evidence sources: wemakewebsites.com (Shopify Plus Partner confirmed, premium brand build specialism confirmed, B2B scope confirmed, London confirmed, global brand client base confirmed)
Ideal for
Fashion, luxury and lifestyle B2B brands on Shopify Plus where the trade buyer experience needs design quality matching the DTC storefront – and for London-based premium brands managing international wholesale accounts who want in-person agency access.
Think twice if
Your Shopify B2B requirement is primarily a functional wholesale portal for industrial, manufacturing or distribution sectors where trade buyer UX is about efficiency rather than brand experience. We Make Websites’ design-led positioning is most valuable where brand quality is the primary brief driver.
9. Superco
London Shopify Plus agency specialising in subscription and retention – for B2B brands on Shopify where repeat ordering, auto-replenishment or recurring order logic is part of the wholesale model alongside standard company account features
- Specialisms
- Shopify Plus development, subscription and retention commerce, B2B on Shopify, Shopify Plus extensibility, strategies and technology for scaling brands, London base
- Office Locations
- London
- Team Size
- 11-50
- Notable Clients
- Available on request
- Shopify B2B Credential
- Shopify Plus Partner; B2B in scope; subscription and retention specialism confirmed
Why choose Superco
- Subscription and retention alongside B2B on Shopify is the combination relevant for wholesale brands where trade accounts place recurring orders on predictable replenishment cycles – the B2B feature set handles the account structure and pricing, but subscription logic for automated repeat ordering requires Recharge or custom Shopify Functions that an agency without subscription specialism will scope incorrectly
- Shopify Plus extensibility as a named focus means Superco approaches builds from the perspective of what Shopify Plus can be extended to do rather than what it does natively – the mindset that produces correct B2B architecture decisions at the boundary between native features and custom development
- London-based team of strategists, designers and technologists covers B2B Shopify builds across UX, catalog architecture and integration design in parallel – not as sequential handoffs between separate teams
Evidence sources: superco.io (Shopify Plus Partner confirmed, subscription and retention specialism confirmed, B2B scope confirmed, London confirmed, full-service strategists/designers/technologists confirmed)
Ideal for
B2B brands on Shopify Plus where recurring order logic, auto-replenishment or subscription-model wholesale is part of the trade account offer – and for London-based brands wanting a full-service Shopify Plus agency with genuine subscription depth alongside B2B feature configuration.
Think twice if
Your Shopify B2B requirement is a standard manufacturer or distributor wholesale portal without subscription or recurring order logic. Superco’s subscription specialism is an advantage for brands that need it and adds complexity overhead for those that do not.
10. Fourmeta
UK Shopify Plus Partner with migration experience and confirmed B2B and wholesale builds – for UK brands moving to Shopify Plus from legacy platforms and needing B2B features configured as part of the migration rather than scoped separately after launch
- Specialisms
- Shopify Plus development, Shopify migration, B2B and wholesale on Shopify, DTC Shopify builds, Shopify custom development, ongoing retainer
- Office Locations
- UK
- Team Size
- 11-50
- Notable Clients
- Available on request
- Shopify B2B Credential
- Shopify Plus Partner; B2B and wholesale confirmed; migration experience confirmed
Why choose Fourmeta
- Migration experience alongside Shopify B2B builds is the combination relevant for UK brands currently on Magento, WooCommerce or legacy custom platforms that need to replatform to Shopify Plus and configure native B2B features simultaneously. Agencies that handle both workstreams from the same team avoid the gap that occurs when the migration agency and the B2B configuration team are different
- DTC and wholesale both confirmed – relevant for hybrid channel brands where the same Shopify Plus store serves consumer customers and trade accounts with appropriate catalog and pricing visibility per account type
- Shopify Plus Partner with ongoing retainer model means the B2B feature configuration work does not end at launch – company account growth, new pricing catalog requirements and Shopify platform updates require ongoing development attention that a retainer relationship covers without project-by-project negotiation
Evidence sources: fourmeta.com (Shopify Plus Partner confirmed, B2B and wholesale confirmed, migration experience confirmed, DTC and B2B hybrid confirmed, ongoing retainer model confirmed)
Ideal for
UK brands migrating to Shopify Plus from legacy platforms who need B2B features configured as part of the migration scope – and for hybrid DTC and wholesale brands where both channels need to be served from the same Shopify Plus store with appropriate catalog visibility per account type.
Think twice if
You need published Shopify B2B case studies with named wholesale clients at manufacturer and distributor scale. Confirm Fourmeta’s specific Shopify B2B portfolio depth and ERP integration experience during initial conversations before progressing to scope.
What to ask a Shopify B2B agency before signing
- Where does native Shopify B2B end and custom Shopify Functions begin for your requirements? Ask for a specific answer against the requirements brief: which of the B2B features will be native Shopify configuration, which will require Shopify Functions, and which are outside Shopify’s capability entirely. Any agency that cannot answer this question before discovery has not done enough Shopify B2B builds to have encountered the boundary
- How do you handle ERP pricing feeds into Shopify B2B catalogs? The answer should describe the technical mechanism: scheduled batch import into Shopify catalogs, Cart Transform Function with real-time ERP lookup, or middleware sync. The answer determines the pricing latency the B2B store will have between an ERP price change and what a trade buyer sees in their catalog
- Show us a Shopify B2B build where the pricing complexity matches ours. A Shopify B2B case study with three flat pricing tiers on 200 products is not comparable evidence for a build with eight contract pricing tiers, 15,000 SKUs and ERP-driven per-account overrides. The comparable case study is the most reliable pre-contract filter
- Do you need Shopify Plus for the requirements in this brief? Since April 2026, foundational Shopify B2B features are on all paid plans. A good agency should confirm whether requirements need Plus (checkout extensibility, more than three catalogs, advanced Flow automations) or whether the build runs on a standard plan at lower subscription cost
Final thoughts
The Shopify B2B feature set is genuinely more capable than it was two years ago. Company accounts, pricing catalogs, net payment terms and order minimums as native features without third-party apps is a meaningful change for UK manufacturers and distributors evaluating Shopify as a B2B platform. What has not changed is the custom engineering requirement at the edges: ERP-driven per-account contract pricing, complex approval workflows, PunchOut and EDI. The agencies that know exactly where the native feature set ends and custom Shopify Functions or middleware begin are the ones worth briefing. The ones that describe everything as “native Shopify B2B” are the ones whose builds hit scope overruns when the ERP integration architecture surfaces three months into the project.
For discovery-led Shopify B2B with 80-person London team: Charle. For pre-scope architecture review and ERP integration: WEBDIGITA. For longest-serving UK Shopify Plus Partner with enterprise scale: Eastside Co. For Shopify Platinum Partner with subscription and iPaaS depth: Swanky. For custom Shopify Functions and workflow logic beyond native: Rogue Digital. For enterprise clients with systems integration: Space48. For checkout extensibility with B2B migration: Juno Ecommerce. For premium design-led B2B on Shopify Plus: We Make Websites. For subscription-led B2B repeat ordering: Superco. For migration-first Shopify B2B with hybrid DTC and wholesale: Fourmeta.
Frequently asked questions
1. What does Shopify B2B include in 2026?
As of April 2026, Shopify B2B features are available on all paid Shopify plans and include: company account management with multiple locations per company and multiple contacts per location; customer-specific pricing catalogs (up to three on standard plans, unlimited on Shopify Plus) with fixed wholesale prices, percentage discounts off retail or cost-plus calculations; net payment terms (Net 7, 15, 30, 60, 90); purchase order number fields; minimum order quantities, maximum quantities and purchase multiples per product; and B2B-specific checkout with payment terms and shipping account numbers. Shopify Plus adds checkout extensibility via Shopify Functions, unlimited pricing catalogs and advanced Shopify Flow automations for B2B workflows.
2. Do you need Shopify Plus for B2B on Shopify?
Not for foundational B2B features. As of April 2026, company accounts, up to three pricing catalogs, net payment terms, purchase order numbers and order minimums are available on all paid Shopify plans. Shopify Plus is required when you need more than three active pricing catalogs, checkout extensibility via Shopify Functions for custom B2B checkout logic (approval gates, field validation, shipping account lookup), advanced Shopify Flow automations for B2B workflows, or the Shopify Plus merchant dashboard for multi-store management. The monthly cost difference is significant - confirm whether your requirements specifically need Plus features before committing to the higher subscription.
3. How much does Shopify B2B development cost in the UK?
UK Shopify B2B development ranges from approximately £12,000 for standard company account and catalog configuration on an existing Shopify Plus store, to £60,000-plus for builds with ERP pricing feeds, custom Shopify Functions for checkout logic, and multi-location company account hierarchies. WEBDIGITA's Shopify B2B development starts approximately 40% below the UK market average for comparable scope. The most significant cost variable is ERP integration - the architecture for connecting an ERP pricing feed to Shopify B2B catalogs should be defined during pre-scope discovery, not during build.
4. What is the difference between Shopify B2B and Shopify wholesale?
They are the same feature set with different framing. Shopify's native B2B features (company accounts, pricing catalogs, net payment terms) replaced the older Shopify wholesale channel. The current native approach handles what was previously called "wholesale" - different pricing for different buyer types - as well as broader B2B requirements like company account management, multiple contacts per account and purchase order workflows. When an agency refers to "Shopify wholesale" they typically mean the same native features as "Shopify B2B," applied to manufacturer or distributor pricing rather than complex B2B procurement workflows.
5. What are the limitations of native Shopify B2B?
Native Shopify B2B does not support: ERP-driven real-time per-account contract pricing at the individual product level without custom Shopify Functions; complex multi-tier approval workflows (buyer submits, manager approves, finance releases) without custom development; PunchOut or EDI integration at any plan level - these require middleware; credit limit enforcement at checkout with live ERP balance query - requires custom checkout logic; and granular catalog visibility rules beyond the native company account and location model. For most UK manufacturers and distributors with standard tier-based pricing and standard trade account structures, native Shopify B2B handles the requirements. For operations with ERP-driven per-account pricing or complex approval hierarchies, custom Shopify Functions or a different platform should be evaluated.
6. How long does a Shopify B2B build take?
Standard Shopify B2B configuration on an existing Shopify Plus store - company accounts, pricing catalogs, net terms, order minimums - typically runs four to eight weeks. Builds from scratch including a new Shopify Plus store, custom theme, ERP integration and B2B feature configuration typically run ten to sixteen weeks. Builds requiring custom Shopify Functions for checkout extensibility or complex approval workflows add four to eight weeks depending on the complexity of the custom logic. The timeline variable most commonly underestimated at scoping is ERP integration - the data mapping, API design and testing for a live ERP pricing feed needs to be planned from the start, not discovered mid-build.
