WooCommerce case study: 70%+ of new sales from organic search after an 9-year platform partnership
70%+
New sales from organic search
+30%
Increase in returning customer revenue
99%
Platform uptime through peak trade periods
80%
Improvement in page speed
About the client
RT Media Solutions (Real Time Media Solutions Pty Ltd) is one of Australia's leading suppliers to the sign making and vehicle wrap trade, supplying wide format print media, vehicle wrap tools, PPF and window tinting equipment, and POP display hardware to trade customers nationwide. Founded by Chez, a bootstrapped entrepreneur who moved into ecommerce after a career in the automotive industry, the company now trades for 15+ years with a team of 20 and multiple millions in annual revenue.
- Industry
- Signage, print and vehicle wrap trade supplies
- Location
- NSW, Australia
- Technology
- WooCommerce, WordPress, PHP and OVH cloud infrastructure
Project overview
How WEBDIGITA became RT Media Solutions' long-term WooCommerce and infrastructure partner
WEBDIGITA, a UK eCommerce and web development agency based in London and Reading, has partnered with RT Media Solutions, one of Australia's leading suppliers to the sign making and vehicle wrap trade, since 2017. WEBDIGITA replaced RT Media Solutions' original custom PHP website, which could not scale, ranked poorly in search, and blocked integrations such as Google Shopping and Meta Pixel, with a WooCommerce platform rebuilt across three successive versions. Over the last 12 months, 70%+ of RT Media Solutions' new sales have come from organic search, reducing reliance on high cost-per-click Google Ads in a highly competitive trade category.
Since taking on the account, WEBDIGITA has combined hands-on ecommerce development with longer-term infrastructure ownership, acting as RT Media Solutions' de facto technology partner rather than a single-project vendor. Each phase of work, from the original platform migration through to the most recent rebuild, was designed to protect search visibility while adding the commercial and operational functionality a growing trade catalogue needs.
Migrating off a legacy custom PHP platform
WEBDIGITA migrated RT Media Solutions from a five year old custom PHP build onto WooCommerce, resolving architectural limits that had prevented the site from scaling, ranking well, or connecting cleanly to marketing tools such as Google Shopping and Meta Pixel.
Rebuilding the platform across three WooCommerce iterations
As the trade catalogue grew to 2,000+ products, including simple, variable and grouped product types, WEBDIGITA delivered three successive WooCommerce and Shoptimizer rebuilds, most recently migrating 100,000+ orders and 25,000+ customers with SEO-safe redirects.
Taking on fractional CTO and infrastructure ownership
Beyond the storefront, WEBDIGITA acts as RT Media Solutions' fractional CTO, managing OVH server architecture as part of its managed cloud services, alongside security hardening, uptime monitoring, disaster recovery and wider technology decisions.
Key facts
| Client | RT Media Solutions |
|---|---|
| Sector | Signage, print and vehicle wrap trade supplies |
| Engagement | 9 years ( Ongoing since 2017 ) |
| Starting platform | Custom built PHP ecommerce site |
| Current platform | WooCommerce, built on a heavily customised Shoptimizer base |
| WEBDIGITA role | Fractional eCommerce CTO and delivery partner |
| Services | WooCommerce development, WooCommerce maintenance, eCommerce migration, managed cloud infrastructure, PHP development, B2B eCommerce, technical SEO, Fractional eCommerce CTO |
| Key integration | Internal ERP system for stock, pricing and order sync |
| Commercial outcome | 70%+ of new sales from organic search and 30% growth in returning customer revenue, 12 months to July 2026 |
Key challenges
RT Media Solutions came to WEBDIGITA in 2017 running a legacy custom PHP site that could not keep pace with a growing trade catalogue, could not rank in search, and made even basic marketing integrations difficult to implement.
-
Unscalable custom PHP architecture
A five year old custom built platform was not architected to handle a growing catalogue or trade order volume, making routine changes slow and risky.
-
Poor organic search performance
The legacy site struggled to rank for trade search terms, leaving RT Media Solutions dependent on paid search in a category with high cost-per-click.
-
No path to Google Shopping or Meta Pixel
The custom PHP build could not support quick integration of Google Shopping feeds or Meta Pixel tracking, blocking key organic and paid marketing channels.
-
Broken marketing and analytics tracking
Conversion and marketing tracking was difficult to implement accurately, making it hard to measure channel performance or justify marketing spend.
-
Difficult catalogue management
Managing a growing range of simple, variable and grouped products was cumbersome on the old platform, slowing down product updates and catalogue expansion.
-
Disconnected ERP and stock data
Product, stock and pricing data did not sync reliably with RT Media Solutions' internal ERP system, creating manual work and the risk of errors.
Why did WEBDIGITA move RT Media Solutions off its custom PHP platform?
When founder Chez, a bootstrapped entrepreneur who had moved into ecommerce after a career in the automotive industry, first approached WEBDIGITA in 2017, RT Media Solutions was running on a custom PHP ecommerce site that was already five years old. The platform had not been architected to scale, and simple growth, such as adding new products or trade pricing rules, required disproportionate development effort.
The build also blocked essential marketing groundwork. Search rankings were weak, and the site could not be quickly connected to tools such as Google Shopping feeds or Meta Pixel, leaving RT Media Solutions reliant on direct and paid traffic in a trade category where Google Ads cost-per-click is high.
- WEBDIGITA audited the existing PHP codebase and catalogue structure to establish a scope for migration.
- A platform migration onto WooCommerce was chosen to give RT Media Solutions a foundation capable of supporting Google Shopping, Meta Pixel and future trade-specific functionality.
- The migration was planned around protecting existing search rankings during the platform switch.
How has RT Media Solutions' WooCommerce platform evolved since 2017?
As RT Media Solutions' catalogue grew to more than 2,000 products, spanning simple, variable and grouped product types, WEBDIGITA delivered three successive WooCommerce rebuilds, each matching the platform to the business's growing scale and brand.
- The most recent rebuild used a heavily customised Shoptimizer base, with frontend and backend components rebuilt to match RT Media Solutions' brand and trade buying workflows.
- WEBDIGITA migrated 100,000+ historical orders and 25,000+ customer records into the current platform without disrupting trading.
- A loyalty and store credit system, along with an affiliate programme, was custom built into WooCommerce to support returning trade customer revenue.
- Each rebuild is supported by WEBDIGITA's ongoing WooCommerce maintenance, with SEO-safe redirect mapping applied at every stage to preserve search equity through the transition.
Complexity factors at the start (2017)
- Platform scalability for a growing catalogue Not fit for purpose
- Marketing and analytics integration Not achievable
- Organic search visibility and rankings Very weak
- ERP and stock data synchronisation Unreliable
- Catalogue and product management Difficult and slow
What does WEBDIGITA's fractional CTO retainer cover for RT Media Solutions?
Alongside platform development, WEBDIGITA acts as RT Media Solutions' fractional CTO, taking end-to-end responsibility for ecommerce, cloud infrastructure and wider technology decisions rather than working to a fixed project brief. WEBDIGITA's PHP development capability underpins this retainer alongside infrastructure and architecture decisions.
This covers OVH server architecture and migration, security hardening, uptime monitoring and disaster recovery planning, with particular attention paid to scaling reliably through peak trade periods when order volume and site traffic both increase.
How was RT Media Solutions' ERP and catalogue management resolved?
The original custom PHP site did not sync reliably with RT Media Solutions' internal ERP system, creating manual reconciliation work and the risk of stock or pricing errors across a catalogue of 2,000+ products, including simple, variable and grouped types.
- WEBDIGITA built a reliable sync between WooCommerce and RT Media Solutions' ERP, covering stock levels, pricing and order data.
- Catalogue management tools were rebuilt as part of WEBDIGITA's B2B ecommerce work, so RT Media Solutions' team could update and expand the product range without developer involvement for routine changes.
What results has RT Media Solutions seen from the WEBDIGITA partnership?
Over the 12 months to July 2026, 70%+ of RT Media Solutions' new sales were attributed to organic search, tracked using UTM parameters through GA4 and Google Search Console. This reduced the business's reliance on Google Ads in a trade category where cost-per-click is high and competition is intense.
Returning customer revenue increased by 30%, measured through GA4, supported by the custom built loyalty programme, store credits and affiliate scheme now built into the WooCommerce platform.
On the infrastructure side, the OVH hosted platform has maintained 99% uptime with zero unplanned downtime recorded during peak trade periods, while the most recent rebuild, supported by ongoing technical SEO, delivered an 80% improvement in page speed and Core Web Vitals scores.
- Organic revenue growth: 70%+ of new sales attributed to organic search, 12 months to July 2026, source: GA4 and UTM tracking.
- Retention growth: 30% increase in returning customer revenue, source: GA4, supported by the loyalty, credits and affiliate programme.
Client Testimonial
What RT Media Solutions founder says about the partnership
Webdigita have supported our eCommerce platform for 9 years. They've delivered complex work, supported integrations, and helped us keep improving smoothly. Reliable, responsive, and technically strong - they feel like an extension of our team. Highly recommended.
Chez
Founder, RT Media Solutions
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Read case studyFrequently Asked Questions
How long has WEBDIGITA worked with RT Media Solutions?
WEBDIGITA has partnered with RT Media Solutions since 2017, spanning an initial platform migration, three WooCommerce rebuilds, and an ongoing fractional CTO and infrastructure retainer.
What was wrong with RT Media Solutions original website?
The original site was a five year old custom PHP build that could not scale with catalogue growth, ranked poorly in search, and could not be easily integrated with tools such as Google Shopping or Meta Pixel.
Does WEBDIGITA manage RT Media Solutions servers and infrastructure?
Yes. WEBDIGITA acts as RT Media Solutions’ fractional CTO, managing OVH server architecture, security, uptime monitoring, disaster recovery and broader technology decisions.
How has RT Media Solutions reduced its reliance on paid search?
By investing in technical SEO, a scalable WooCommerce platform, and Google Shopping feed integration, RT Media Solutions now generates 70%+ of new sales from organic search, reducing dependence on high cost-per-click Google Ads.
What ecommerce platform does RT Media Solutions use?
RT Media Solutions runs on WooCommerce, built on a heavily customised Shoptimizer theme, with extensive custom frontend and backend WooCommerce and PHP development.
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