Cobra Wrap Tools
Custom B2B WooCommerce build for a large catalogue, built to win organic search and support scale.
What We Delivered
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WooCommerce Build
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B2B eCommerce Setup
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Catalogue Architecture
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Grouped Products
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On-page SEO
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Technical SEO
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Affiliate Programme
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Rewards & Credits
Project Brief
Cobra Wrap Tools launched as a new US brand, built by the same founder behind RT Media in Australia. The goal was a scalable WooCommerce store that could support a large catalogue and drive acquisition through organic search.
We delivered an end-to-end B2B eCommerce setup for trade buyers using standard checkout, with a strong SEO foundation to support discovery and long-term growth.
The Challenge
With significant inventory and a US warehouse in place, organic visibility needed to perform from early on. The catalogue structure introduced duplicate content risk from grouped products, plus thin category pages, while US shipping/tax rules and payment gateway constraints had to work reliably at launch.
The Process
We started by mapping the catalogue and buyer journey, then shaped the site structure around how trade customers search and shop.
We aligned on-page structure with technical SEO foundations so key categories and products could be discovered and indexed cleanly.
We then validated checkout, shipping/tax and payments for the US setup, and added retention mechanics to support repeat ordering.
- Discovery
- Catalogue mapping
- SEO foundations
- Theme build
- Grouped product rules
- Checkout readiness
- Launch QA
The Build
A customised WooCommerce build designed for trade buyers, with templates that support a large catalogue and clear product discovery.
We structured categories and grouped products with SEO in mind, focusing on clean indexing and stronger category depth.
We added affiliate, credits and rewards to encourage reorders, and ensured shipping/tax and payments worked for the US operation.
- WordPress Theme Customization
- WordPress Backend Customization
- B2B buying flow
- SEO templates
- Category improvements
- Grouped product setup
- Affiliate and rewards
- Shipping and payments
Behind The Build
Scope
End-to-end WooCommerce build for a US B2B catalogue, including grouped products, SEO foundations, plus affiliate, credits, and rewards to support repeat purchasing.
- WooCommerce custom theme
- B2B purchase flow
- Catalogue architecture
- Grouped products setup
- On-page SEO
- Technical SEO foundations
- Affiliate programme
- Rewards and credits
- Launch QA support
Resources
Delivery covered UX, WooCommerce development, SEO and QA, with coordination for US shipping/tax rules and payment gateway constraints.
- Technical lead
- WooCommerce developer
- Front-end developer
- SEO specialist
- Content support
- QA tester
- Project manager
- Analytics support
- Ops support
The Results
Built a scalable B2B WooCommerce store designed to earn organic traffic from launch while staying manageable as the catalogue grew. We reduced duplication risk from grouped products, strengthened category pages for discoverability, and ensured checkout, shipping/tax and payments worked for the US operation.
3 months
ROI
80%
Sales Via SEO
+30%
Retention & Repeat Purchases
Convinced Yet?
Speak with our specialists.Get clarity on scope, cost and next steps.
Ideal if you’re planning a rebuild, migration, or growth sprint in the next 60–90 days.
