RT Media Solutions
WooCommerce rebuild with SEO fixes. 70%+ of new sales from organic search in 12 months.
What We Delivered
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Information Architecture
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UI/UX Redesign
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WooCommerce Rebuild
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Order & Customer Migration
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Technical SEO Fixes
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CRO Improvements
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Tracking & Measurement
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WordPress Backend Customization
Project Brief
RT Media Solutions needed a modern WooCommerce store that trade customers could navigate quickly, while protecting SEO equity during a migration from a legacy custom site.
We rebuilt the site in 8 weeks using Shoptimizer as a base (heavily customised), migrated 100k+ orders and 25k+ customers, and set up GA4/GSC, GTM, schema, and ongoing maintenance.
The Challenge
The previous custom build was difficult to update, did not rank well, and was not converting as it should. The priority was a cleaner structure, faster performance, and a smoother journey from category to checkout without losing hard-won search visibility during the cutover.
The Process
We started by auditing the legacy site, mapping priority pages, and setting a baseline for speed, crawl health, and conversion friction in the buying journey.
We then rebuilt IA and templates around trade search intent, created a redirect plan, and agreed a staged cutover approach to reduce downtime and SEO risk.
Finally, we migrated data, tested end-to-end journeys, launched with monitoring in place, and moved into a monthly cadence for SEO hygiene, product work, and CRO iteration.
- Audit baseline
- IA mapping
- Redirect plan
- Build and QA
- Staged cutover
- Iterate monthly
The Build
A WooCommerce rebuild on Shoptimizer (as a base, heavily customised), with a refreshed template system and navigation designed for catalogue-heavy trade buying.
Performance hardening included improved hosting, reduced unused CSS, optimised fonts, lazy-loading media, and targeted WooCommerce hygiene to keep pages responsive.
We migrated orders and customers, implemented technical SEO and schema, and improved conversion drivers such as trust signals, clearer CTAs, sticky add-to-cart, and a simplified checkout.
- Shoptimizer custom build
- IA and templates
- Speed hardening
- SEO foundations
- Data migration
- CRO improvements
- Staged go-live
Behind The Build
Scope
Fixed-price rebuild of a B2B WooCommerce store, including SEO recovery, performance hardening, CRO uplift, and migration of legacy orders and customers.
- Information architecture
- Template rebuild
- Shoptimizer customisation
- Performance optimisation
- Technical SEO fixes
- On-page SEO
- Order and customer migration
- CRO improvements
Resources
Delivered by a small, senior squad aligned to speed and SEO risk: technical lead, WooCommerce developer, SEO specialist, UX designer, QA, and a delivery manager overseeing cutover.
- 1 x Delivery lead
- 1 x Technical lead
- 1 x WooCommerce developer
- 1 x UX designer
- 1 x SEO specialist
- 1 x QA tester
- Content and product support
The Results
After the 2024 rebuild, the site became faster and easier to manage, with cleaner navigation and a simpler checkout for trade buyers. Over the last 12 months, 70%+ of new sales were attributed to organic search using UTM tracking. Returning customer revenue increased by around 30%, supported by loyalty rewards and credits. The team described support as responsive and reliable.
70%+
New sales from organic
+30%
Returning customer revenue
100k+
Orders migrated to Woo
Convinced Yet?
Speak with our specialists.Get clarity on scope, cost and next steps.
Ideal if you’re planning a rebuild, migration, or growth sprint in the next 60–90 days.
