Shopify custom theme development for Shopify & Plus
We design and develop bespoke OS 2.0 Shopify themes that match your brand, improve page speed, and make content changes easier for your team. Suitable for both standard Shopify plans and Shopify Plus storefronts.
30-minute fit check, clear architecture before build, no upfront billing
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Theme scope review
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Custom theme build
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Shopify Plus storefronts
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Performance optimisation
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Product page UX
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Collection UX
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Cart & checkout UX
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Metafields & sections
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Theme maintenance
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Shopify CRO retainers
- 100+ ecommerce website & portals developed
- 11+ years of delivery experience
- 4 stage delivery software model
- 5+ year average client partnerships
Trusted by teams that care about performance & conversion
If you are rebuilding a Shopify storefront, launching a new brand, or moving to Shopify Plus, we can provide a theme foundation that is fast, editable, and built to scale.
Shopify custom theme development when your theme becomes the bottleneck
As your catalogue grows and campaigns become more frequent, a generic theme can start to slow you down: awkward templates, inconsistent sections, fragile customisations, and a performance ceiling you cannot push past.
A bespoke OS 2.0 theme is worth considering when you need brand-accurate UX, faster load times, and a clean section system your team can edit without relying on apps for everything.
Use Cases
- Your current theme is slow or hard to optimise without breaking layouts
- Templates and sections cannot support your merchandising and content needs
- Apps and snippets have made the codebase fragile and difficult to maintain
- Internationalisation, B2B, or multi-market requirements need cleaner control
- You want a conversion-led rebuild without losing SEO, tracking, or data
Reply with next steps in 24-48 hrs
What we deliver in a bespoke Shopify theme
We build maintainable Shopify themes for UK ecommerce teams that want a branded storefront, faster pages, and a section system that stays flexible as you add products, campaigns, and markets.
Theme Foundation & Architecture
Clean Liquid architecture with a disciplined component approach, naming conventions, and a section schema that is easy to extend without turning the theme into a patchwork.
OS 2.0 Templates & Sections
Purpose-built templates for home, collection, product, cart and content pages, using metafields and blocks so your team can manage merchandising without developer bottlenecks.
Performance & Technical Hygiene
Speed-first loading, image handling, script discipline, and QA across devices. We also protect analytics and tracking so performance work does not break measurement.
Conversion-led UX Components
Reusable UX patterns for upsells, bundles, trust blocks, and navigation improvements. We design for conversion while keeping the theme lightweight and maintainable.
Scope direction and delivery options
Our Work
Recent builds and improvements where theme architecture, performance, and conversion-led UX mattered.
If you are on Shopify Plus (or planning to upgrade), we can show how we structure themes for long-term iteration: sections, metafields, performance discipline, and safe release workflows.
What a custom Shopify theme lets you control
A bespoke theme is not about novelty. It is about removing friction: cleaner sections, predictable templates, faster pages, and a storefront your team can operate without fragile hacks.
- OS 2.0 section system tailored to your merchandising
- Metafields strategy for products, collections and content
- Clean Liquid components and naming conventions
- Fast-loading image and media patterns
- Script discipline: deferred loading and minimal third-party impact
- Collection filtering and navigation that stays performant
- Product page UX designed for conversion
- Cart UX improvements without heavy app reliance
- Internationalisation and multi-market storefront needs
- B2B and wholesale storefront patterns (where applicable)
- Accessibility and consistency across templates
- Analytics and tag manager friendly structure
- On-page SEO hygiene: headings, internal links, schema support
- Reusable trust blocks, FAQs and content modules
- Promo and campaign templates your team can edit
- Variant and bundle UX patterns aligned to your catalogue
- Search and merchandising patterns that scale
- Performance measurement and regression checks
- QA checklist for releases and theme updates
- Theme governance: branches, reviews and safe deploys
- Ongoing theme maintenance and iteration workflow
Our Process
A clear delivery flow for Shopify theme builds (Shopify & Shopify Plus)
Theme discovery, scope & priorities
Confirm the best route before you commit: optimise vs rebuild vs new build.
We review your current theme, catalogue structure, key templates (home, collection, PDP, cart), and app stack. You get scope direction, risk flags, and a plan that protects performance, UX, SEO structure, and tracking from day one.
- Storefront audit: speed, UX, editability, technical debt
- Template list confirmed (what we rebuild vs keep)
- App and script impact mapped (what to remove/replace)
- Tracking considerations (GTM/GA events, pixels)
- Scope direction note + timeline options
30-minute call, scope direction and next steps
UX structure, sections & content model
Design the templates and sections so your team can move fast after launch.
We define how your storefront should work: navigation, collection layout, PDP structure, cart UX, and reusable sections. We also map metafields and content rules so merchandising and campaigns are easy to manage without fragile custom code.
- Template structure agreed (home, collection, PDP, cart, search)
- Section inventory + controls (safe defaults, editable rules)
- Metafields plan for products/collections/pages
- UX priorities: filters, search, trust blocks, upsells
- Build-ready spec for implementation
Structure plan, section map and next steps
Build, integrations & performance
A disciplined OS 2.0 build that stays fast and maintainable.
We implement Liquid templates, OS 2.0 sections, and theme settings with clean structure. Apps are integrated safely, scripts are controlled, and performance work is baked into delivery so you do not end up with a slow theme on launch day.
- OS 2.0 templates + sections implemented
- App integrations validated (conflicts, script bloat)
- Performance discipline: defer/load rules, media handling
- Tracking preserved and verified during build
- Staging reviews and iteration checkpoints
Build approach, risk notes and next steps
QA, launch & iteration
Reduce launch risk, then compound improvements with a clear roadmap.
We QA across breakpoints, validate critical flows (add to cart, checkout path, tracking), and support go-live with rollback safety. Post-launch, we stabilise quickly and prioritise conversion and performance wins based on real behaviour.
- Responsive QA across key devices and browsers
- Critical journey checks: collection → PDP → cart
- Tracking verification (events, pixels, GTM/GA)
- Launch support + rollback safety plan
- Post-launch improvement backlog
QA checklist, launch plan and next steps
Our Partners & Recognitions
Industry partners and independent recognition
Our Engagement Models
Choose a low-commitment starting point, a full build, or a dedicated partner model for ongoing improvements.
Theme Clarity Sprint
Scope direction + plan
A short engagement to align outcomes, constraints, and the most sensible path (optimise vs rebuild vs new build). Ideal if you need clarity before committing to a build.
- Theme audit + goals alignment
- Template/section map + content model
- Scope direction note + options
- Delivery plan + next steps
Custom Theme Build
Design + build + launch
End-to-end Shopify custom theme development for standard Shopify plans or Shopify Plus. Built around OS 2.0 sections so your team can keep moving after launch.
- Design in Figma for key templates
- Build OS 2.0 sections and templates
- Performance and tracking protected
- QA, launch and handover
Maintain & Optimize
Ongoing improvements
A dedicated partner model for teams that want continuous theme optimisation, new sections, and conversion-led UX iterations without starting from scratch each time.
- Monthly iteration cadence
- Backlog and prioritisation support
- Performance/CRO improvements
- Safe updates and ongoing maintenance
Dedicated Squad
For teams that need continuous delivery with clear ownership. You get a consistent product team (PM, design, engineering, QA) working to your roadmap with an agreed cadence.
Get your shopify theme scope brief
Share your store link and what you are trying to improve. We will respond with a practical scope direction note, key trade-offs, and timeline options for Shopify or Shopify Plus.
Get my scope brief30-minute call, scope brief + next steps
What clients say about Webdigita
Long-term partnerships built on clarity, quality, and consistent delivery.
Frequently Asked Questions
Know more about Shopify custom theme development
Do I need a brand-new theme or can you optimise my existing theme?
How long does Shopify custom theme development usually take?
Will a custom theme work on normal Shopify plans and Shopify Plus?
What affects Shopify theme development cost?
Can you keep our SEO and tracking intact during a theme rebuild?
Do you build with Online Store 2 sections and metafields?
How do you handle apps, snippets, and performance on high-volume stores?
What do we receive at handover?
Got more questions or simply want to talk?
If you are considering a bespoke build, we can sense-check your current setup and suggest the lowest-risk next step - even if that means not building yet.
Get In TouchWant a Shopify theme that stays fast and editable?
Speak with our specialists.
Get clarity on scope, cost, and next steps for a Shopify custom theme build or optimisation.
Ideal if you are planning a rebuild, moving to Shopify Plus, or need a theme foundation for consistent campaigns in the next 60-90 days.
What happens after you get in touch
- 1An expert contacts you after having analysed your message
- 2We review your goals, current setup, and constraints
- 3You receive scope direction, options, and next steps
