Customer Experience Strategy Consulting
Align journeys, content, and interaction design for ecommerce, B2B portals, enterprise sites, SaaS, and custom web applications. Your customer experience management strategy stays practical, so delivery teams can build with confidence and measurable intent.
30-minute free consultation, next steps
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Journey Mapping
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UX Audit
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Information Architecture
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Navigation Design
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Wireframes & Flows
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Interactive Prototypes
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Usability Testing
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Accessibility Review
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Design System Foundations
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Onboarding Flows
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Tracking Plan
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Content Model
- 100+ production-grade experience and platform deliveries
- 11+ years of UX and delivery leadership
- 4 stage strategy-to-handover model
- 5+ year average client partnerships
Trusted By Growing Businesses & Enterprise Teams
We shape customer journeys, IA, and prototypes that make portals, SaaS, and enterprise websites easier to use and easier to deliver.
Customer Experience Strategy Consulting For ROI Driven Outcomes
When teams align outcomes early, the work stays focused: clearer journeys, cleaner information, and decisions that hold up across stakeholders. This is most useful when multiple channels share the same customers, content, and data, and you need one direction that guides every screen and flow.
The trade-off is deliberate: we keep early artefacts lightweight so decisions stay fast, then deepen detail only where it improves delivery. The decision point is whether you need a journey-first roadmap (for conversion and adoption) or a rules-first blueprint (for permissions, workflows, and data).
Customer Experience Management Strategy Use Cases
- Portals need clearer navigation, roles, and task flows
- SaaS onboarding needs a tighter activation path
- Ecommerce journeys need fewer steps and better findability
- Enterprise websites need a content model that scales
- CRM and ERP touchpoints need consistent experience rules
- Teams need a roadmap that supports phased delivery
30-minute call, roadmap outline
A Customer Experience Management Strategy Teams Can Use
Strategy works when it becomes a shared reference for product, design, and delivery. You get a clear set of artefacts that support decisions, reduce debate, and keep teams aligned from discovery to build. We focus on what can be implemented across portals, corporate websites, enterprise platforms, and SaaS products.
UX Strategy
Decision-ready journeys, flows, and interaction rules that teams can validate quickly and translate into delivery tickets.
UX Content Strategy
A practical content model with page templates, tone guidance, and ownership notes so content stays consistent as the site grows.
Customer Experience Management Strategy For B2B Portals
Role and permission-aware experiences that support complex tasks, approvals, and multi-step workflows without adding friction.
Customer Experience Management Strategy For Ecommerce And SaaS
Findability, onboarding, and checkout paths shaped around real user intent, with clear measurement points for tracking and iteration.
Clear artefacts, clear next steps
Our Work
Real journeys. Real platforms. Real decisions.
From ecommerce to customer-facing business portals, we create strategy and UX artefacts that teams can validate, hand over, and deliver in phases.
Capabilities For B2B Customer Experience Strategy
A practical scope menu that keeps discovery focused and helps stakeholders agree what "done" means.
- Journey mapping and task flows
- Information architecture and navigation model
- Wireframes for priority templates
- Interactive prototype for key paths
- Usability testing plan and scripts
- Accessibility review notes and fixes list
- Design system foundations and components
- Content model and page template guidance
- CMS and governance recommendations
- Integration constraints and API capability mapping
- Analytics event taxonomy and tracking plan
- CRM touchpoint and lifecycle mapping
- Permission and role model for portals
- Workflow and approval journey mapping
- Release plan and phased roadmap
- Backlog structure with acceptance criteria
- Reuse-first UI patterns to keep effort lean
- Handover pack for design-to-build delivery
Digital Experience Strategy Process
A clear path from goals to handover
Discovery, Goals And Constraints
Agree outcomes, stakeholders, and delivery boundaries early.
We start with your users, business goals, and operational realities. In workshops and quick desk research, we align what success looks like, what must be true for delivery, and how decisions will be made across the programme.
- Kick-off and stakeholder interviews
- Current-state review and prioritised goals
- Constraints captured (content, data, governance)
- Decision log and working assumptions
30-minute call, plan + actions
Journeys, Flows And Roles
Turn goals into clear paths users can complete.
We map the priority journeys end-to-end, including roles, permissions, and key decision moments. This keeps the work grounded in real tasks and creates a shared view of what the platform needs to support.
- Priority journeys and task flows
- Role and permission assumptions
- Content and data needs per step
- Measurement points for each journey
30-minute call, priorities agreed
Prototype, Test And Refine
Validate direction before build details expand.
We create wireframes and interactive prototypes for the most valuable screens and paths. Short feedback loops keep stakeholders aligned and give delivery teams clearer requirements to estimate and plan.
- Wireframes for priority templates
- Interactive prototype for key paths
- Usability test plan and review notes
- Accessibility considerations captured
30-minute call, cadence agreed
Roadmap, Handover And Governance
Leave with a plan teams can deliver in phases.
We package the artefacts into a delivery-ready handover: priorities, scope boundaries, and a phased roadmap. Governance notes help teams keep decisions consistent as new features and content are added.
- Phased roadmap and release sequence
- Backlog structure and acceptance criteria
- Tracking plan and measurement checklist
- Handover pack for delivery teams
30-minute call, roadmap + actions
Our Partners & Recognitions
Industry partners and independent recognition
Our Engagement Models
Choose a clear way to get direction, deliverables, and support.
Experience & UX Consulting Sprint
Quick clarity, minimal commitment
A short engagement that turns goals and constraints into a clear scope direction and action plan.
- Scope direction note and priorities
- Next steps and timeline options
- Integration and data touchpoint outline
- Recommended release shape
Experience & UX Implementation
Best-fit delivery for most teams
End-to-end strategy and UX delivery in phases, designed to hand over cleanly into build and release.
- Phased plan with review gates
- Prototype pack for key paths
- Backlog with acceptance criteria
- Release readiness approach
Experience & UX Support + Maintenance
Ongoing support with a release rhythm
A steady cadence for iteration, governance, and continuous improvement as your platform evolves.
- Support cadence and prioritisation
- Governance checkpoints for decisions
- Release and QA rhythm for UX changes
- Ongoing optimisation backlog
Experience & UX Advisory Support
Senior decision support for direction, governance, and delivery confidence across stakeholders and teams.
Get Your Experience Roadmap
Share 2-3 key journeys and goals. You will leave with priorities, a phased roadmap, and next actions that keep delivery predictable.
Get your roadmap30-minute call, roadmap + actions
What clients say about Webdigita
Long-term partnerships built on clarity, quality, and consistent delivery.
Frequently Asked Questions
Know more about our Experience & UX Strategy services
How do you know if an experience and UX strategy engagement will help your platform?
What does a typical engagement produce that a team can actually use?
What drives the cost of an experience and UX strategy engagement?
When should you improve what you have vs invest in a full UX strategy programme?
How do you choose the right partner for experience and UX strategy?
How do you handle stakeholder approvals without slowing the work?
How do you make sure the strategy works for both B2B portals and public websites?
How do you account for data, integrations, and CRM touchpoints in the experience?
What level of detail do you provide before build starts?
How do you handle accessibility requirements in the strategy phase?
How do you ensure content is ready and maintainable after launch?
How do you make tracking and measurement part of the strategy?
What happens after the strategy is delivered if you need ongoing support?
Want clearer directionfor your next release?
Share your platform goals and top journeys. You will get scope direction, a budget range, and next steps you can act on.
Get a free consultationReady for clearer journey decisions?
Speak with our specialists.
Get clarity on scope, budget range and next steps.
Ideal if you are planning a redesign, portal refresh, or new product direction in the next 60-90 days.
What happens after you get in touch
- 1An expert contacts you after having analysed your requirements;
- 2If needed, we sign an NDA to ensure the highest privacy level;
- 3We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
Trusted By
